Simon Hatter: “Digital will never eliminate physical space”

With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world.

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OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

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