In conversation with... Jason Fulton, This Memento

London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 10 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Huawei and Carhartt Workwear. Before starting the agency, he worked as a designer, in sales and marketing for Diesel and a consumer culture director at Nike.

Jason believes in diversity as a true strength. He works hard to shift the paradigm in his own field of expertise and beyond, by sharing different voices within the global brands and organizations that he works with, and by mentoring and inspiring the younger generation.