Dimi Karavasilis: "Organic is the essence of social media"

[Music] my name is Demi or Demetri I'm here at own brand event to talk about how you sell on Facebook I have an eight to seven year experience on social media professionally I've been working on both client-side and agency side and I look forward to my talk later on how is your experience been so far I'm really overwhelmed with definitely the venue just found out that it was a sugar factory earlier so the whole set up in this stage is really interesting I'm looking forward to veronica McGregor's talk later on that she was he's from NASA we had a chat yesterday and she mentioned that they're doing some really cool immersive stuff with Facebook and cool technology something we're looking forward to that above yeah I guess so far the experience has been great and what is your like view on Facebook's influence in the digital ad space that's a good question I guess Facebook is definitely here to stay if you know if you watched or if you're familiar with the f8 conference but they're bringing in developers and they they announced all the new technologies and all the cool stuff they're gonna be introducing they have a ten year map in respect to how do they want to how do they want to evolve from connecting people to building communities and kind of like connecting them with a new immersive technology I guess this is really cool because we're talking about a 2 billion platform and we're talking about power and definitely I believe that is here to stay and there's a possibility to take over search in the future at the moment people this is how they digest information they're tapping into mobile they're tapping into as I mentioned already immersive technologies so it will be interesting to see how the fight between Google and Facebook will evolve in the future so far from my personal experience I saw Facebook grow but I saw brands growing and Facebook and with them I also grow as well because I saw how they start bringing more and more value to their businesses as Facebook will start growing and introducing new services and ad formats to the game I started Facebook I was one of the social native generations I guess I kind of like brought in all the brands from and when I was working the agencies that kind of like helped brands put together services for them I introduced them to this Facebook sphere of how they can market themselves and I saw how it can give back value to the customers and also the brands themselves what I wanted to ask o is do you think organic Facebook is dead hell no dude NASA hell no Organic is here to stay Organic is the essence of social media there's no other social marketeer more passionate about organic reach and organic metrics and organic actions in general than me I used to work for a fashion brand called the Zig wall I saw with my own eyes how with seven million audience you can reach five million people for free on a daily basis NASA is a perfect example they don't do I think she's gonna mention it later on Veronica they don't do any paid advertising they only do organic stuff and they grow naturally on a daily basis it's crazy so you know these these are the examples of you know organic is definitely not dead it is the essence of social media and if you're able to tackle what your customer wants and how they're engaging and analyzing that and tapping into all these kind of like little insights you will definitely have like a ongoing growth in terms of a grant organic and it will be significant for every kind of business even for small businesses starting up absolutely did YouTube is organic if you do like Google amazing like you know marketing on Google fun stuff were kind of like break you know cut the edge of what would you what your content used to be in respect to what the big players are doing that's all organic you'll definitely see growth you will definitely see significant change in your numbers engagement wise in views yeah [Music]