David Shing: “Creative that’s led by data can be emotional”

During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.

About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

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