Interviews

Alex Wills: "People want a one-to-one relationship with a brand"

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April 13, 2017 advertising, Advertising Week, Advertising Week Europe, agency, Alex Wills, artificial intelligence, brands, chatbots, conversational UI, marketing, messenger, Nike, onbrand, R/GA, technology, whatsapp

Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.

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