Why madness matters | Stephen Corlett, 180 Kingsday | OnBrand '17

We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to find a fresh view or a rare voice. This session will be looking at the people who've never gone near writing an ad who remind us that if we want to be a whole lot better at what we do, we need to think that little bit madder.