What CEOs can learn from the street | Jurian van der Hoeven, Dawn | OnBrand '17

While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.
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