Talks

What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17

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March 16, 2018 alain sylvain, amsterdam, beyonce, branding, brand marketing, bynder, marketing conference, OnBrand '17, Queen Bey, sylvain labs
Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.
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