The overdue arrival of creative automation - Andrew Hally | Bynder

The arrival of digital media initiated a 25 year cycle of ever-increasing data gathering, targeted personalization, and campaign automation. But the creative work needed to feed this exploding volume remains a mostly manual, linear process. This imbalance between performance marketing and creative alienates consumers, hurts campaign results, and hinders creative teams from building strong brands.

In this talk, Bynder’s CMO Andrew Hally explains how creative automation helps marketing organizations restore balance by more easily matching creative output to campaign execution, thereby improving performance while also freeing time for storytelling and creativity.