OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/crazy-about-chocolate-serious-about <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551944 Thu, 03 Nov 2016 01:00:00 GMT Crazy About Chocolate, Serious About People | Henk Jan Beltman, Tony's... Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local... OnBrand 31:28 <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 onbrand magazine social entrepreneurship Tony's Chocolonely http://video.onbrand.me/four-steps-to-social-ashley-vinson <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551917 Thu, 03 Nov 2016 01:00:00 GMT Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16 Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to... OnBrand 36:20 <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 social media Twitter http://video.onbrand.me/humanizing-social-creating-a-people <p>We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/humanizing-social-creating-a-people"><img src="http://video.onbrand.me/49543312/49551914/274adcad9e7734cf6fdc496c6e163a4e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551914 Thu, 03 Nov 2016 01:00:00 GMT Humanizing Social: Creating a People to People Brand | Marcel Molenaar,... We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both... OnBrand 31:48 <p>We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/humanizing-social-creating-a-people"><img src="http://video.onbrand.me/49543312/49551914/274adcad9e7734cf6fdc496c6e163a4e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> employer branding LinkedIn onbrand16 social media http://video.onbrand.me/onbrand-16-official-aftermovie <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551878 Thu, 03 Nov 2016 01:00:00 GMT OnBrand '16 Official Aftermovie On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy! --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking,... OnBrand 02:55 <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny amsterdam beurs van berlage branding Bynder Event Tech Lab Growth Tribe HubSpot I amsterdam LinkedIn marketing onbrand16 Pantone SET Amsterdam Skyscanner tech Tony's Chocolonely TQ Amsterdam Twitter Uber http://video.onbrand.me/onbrand-16-conference-opening-video <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49552015 Wed, 02 Nov 2016 01:00:00 GMT OnBrand '16 Conference Opening Video How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention. At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change. This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage. How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly... OnBrand 01:06 <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny Amsterdam Beurs van Berlage branding conference HubSpot onbrand16 onbrand magazine Pantone Tony's Chocolonely Twitter Uber