OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/what-ceos-can-learn-from-the-street <p>While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.</p><p><a href="http://video.onbrand.me/what-ceos-can-learn-from-the-street"><img src="http://video.onbrand.me/49543312/49551557/9b3f9119132b649532baeb5a28286210/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551557 Tue, 03 Apr 2018 02:00:00 GMT What CEOs can learn from the street | Jurian van der Hoeven, Dawn | OnBrand '17 While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market. While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from... OnBrand 24:23 <p>While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.</p><p><a href="http://video.onbrand.me/what-ceos-can-learn-from-the-street"><img src="http://video.onbrand.me/49543312/49551557/9b3f9119132b649532baeb5a28286210/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising amsterdam bynder dawn amsterdam marketing conference onbrand '17 street culture http://video.onbrand.me/why-madness-matters-stephen <p>We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to find a fresh view or a rare voice. This session will be looking at the people who've never gone near writing an ad who remind us that if we want to be a whole lot better at what we do, we need to think that little bit madder.</p><p><a href="http://video.onbrand.me/why-madness-matters-stephen"><img src="http://video.onbrand.me/49543316/49551586/9dbbf13c28a3df70ce48df47e718212f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551586 Wed, 28 Mar 2018 02:00:00 GMT Why madness matters | Stephen Corlett, 180 Kingsday | OnBrand '17 We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to find a fresh view or a rare voice. This session will be looking at the people who've never gone near writing an ad who remind us that if we want to be a whole lot better at what we do, we need to think that little bit madder. We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to... OnBrand 24:22 <p>We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to find a fresh view or a rare voice. This session will be looking at the people who've never gone near writing an ad who remind us that if we want to be a whole lot better at what we do, we need to think that little bit madder.</p><p><a href="http://video.onbrand.me/why-madness-matters-stephen"><img src="http://video.onbrand.me/49543316/49551586/9dbbf13c28a3df70ce48df47e718212f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 180 Kingsday advertising Amsterdam conference marketing onbrand '17 robin williams Stephen Corlett http://video.onbrand.me/when-good-ideas-go-bad-ashley <p>How not to pitch, buy and/or produce something that will ruin your life (at least for a short while). Don't be the marketer who approves the ad that is discussed for years at marketing conferences and featured in every list of top marketing fails.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/when-good-ideas-go-bad-ashley"><img src="http://video.onbrand.me/49543314/49551606/9b117371ece6300bc4d35d7644d0042c/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551606 Tue, 27 Mar 2018 02:00:00 GMT When good ideas go bad | Ashley Vinson, myTomorrows | OnBrand '17 How not to pitch, buy and/or produce something that will ruin your life (at least for a short while). Don't be the marketer who approves the ad that is discussed for years at marketing conferences and featured in every list of top marketing fails. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me How not to pitch, buy and/or produce something that will ruin your life (at least for a short while). Don't be the marketer who approves the ad that is discussed for years at marketing conferences and featured in every list of top marketing fails.... OnBrand 27:04 <p>How not to pitch, buy and/or produce something that will ruin your life (at least for a short while). Don't be the marketer who approves the ad that is discussed for years at marketing conferences and featured in every list of top marketing fails.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/when-good-ideas-go-bad-ashley"><img src="http://video.onbrand.me/49543314/49551606/9b117371ece6300bc4d35d7644d0042c/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising Ashley Vinson brand fails bynder conference marketing myTomorrows OnBrand '17 pepsi ad pitching SugarCity Events http://video.onbrand.me/onbrand-17-official-aftermovie <p>1,500 attendees, 50 speakers, unlimited inspiration. Here’s our official aftermovie of OnBrand ’17, Europe’s leading branding conference. <p>---<br> About OnBrand<br> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-17-official-aftermovie"><img src="http://video.onbrand.me/49543316/49551708/a4e801e130c849817a57b5647be4e6e0/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551708 Mon, 12 Feb 2018 01:00:00 GMT OnBrand '17 Official Aftermovie 1,500 attendees, 50 speakers, unlimited inspiration. Here’s our official aftermovie of OnBrand ’17, Europe’s leading branding conference. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me 1,500 attendees, 50 speakers, unlimited inspiration. Here’s our official aftermovie of OnBrand ’17, Europe’s leading branding conference. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed... OnBrand 02:10 <p>1,500 attendees, 50 speakers, unlimited inspiration. Here’s our official aftermovie of OnBrand ’17, Europe’s leading branding conference. <p>---<br> About OnBrand<br> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-17-official-aftermovie"><img src="http://video.onbrand.me/49543316/49551708/a4e801e130c849817a57b5647be4e6e0/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> advertising Aftermovie agencies Amsterdam Ben & Jerry's brands bynder conference Marketing OnBrand '17 onbrand magazine SugarCity Events The New York Times Wieden+Kennedy http://video.onbrand.me/alex-wills-people-want-a-one-to-one <p>Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alex-wills-people-want-a-one-to-one"><img src="http://video.onbrand.me/49543316/49551808/5cb332a1905dba9f8bdf2c6a298a661e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551808 Thu, 13 Apr 2017 02:00:00 GMT Alex Wills: "People want a one-to-one relationship with a brand" Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands. --- About OnBrand Magazine OnBrand is an... OnBrand 02:55 <p>Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alex-wills-people-want-a-one-to-one"><img src="http://video.onbrand.me/49543316/49551808/5cb332a1905dba9f8bdf2c6a298a661e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising Advertising Week Advertising Week Europe agency Alex Wills artificial intelligence brands chatbots conversational UI marketing messenger Nike onbrand R/GA technology whatsapp http://video.onbrand.me/david-shing-creative-thats-led-by <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551851 Fri, 07 Apr 2017 02:00:00 GMT David Shing: “Creative that’s led by data can be emotional” During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand... OnBrand 05:11 <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising advertising week AOL artificial intelligence augmented reality branding david shing digital driverless cars marketing onbrand shingy technology http://video.onbrand.me/ije-nwokorie-algorithms-and <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551833 Fri, 07 Apr 2017 02:00:00 GMT Ije Nwokorie: “Algorithms and data-reliance can be dangerous” During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for... OnBrand 04:24 <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising agency branding creative ije nwokorie marketing onbrand technology web summit wolff ollins http://video.onbrand.me/alexis-ohanian-brands-have-to-be <p>During Web Summit 2016, we caught up with Alexis Ohanian to hear what’s next for Reddit, why brands should get involved with niche communities, and the biggest mistake marketers make today.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alexis-ohanian-brands-have-to-be"><img src="http://video.onbrand.me/49543324/49551859/b0efef536e085fda9ac38dea6df70713/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551859 Thu, 01 Dec 2016 01:00:00 GMT Alexis Ohanian: “Brands have to be more self-aware” During Web Summit 2016, we caught up with Alexis Ohanian to hear what’s next for Reddit, why brands should get involved with niche communities, and the biggest mistake marketers make today. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Web Summit 2016, we caught up with Alexis Ohanian to hear what’s next for Reddit, why brands should get involved with niche communities, and the biggest mistake marketers make today. --- About OnBrand Magazine OnBrand is an opinion-driven... OnBrand 04:34 <p>During Web Summit 2016, we caught up with Alexis Ohanian to hear what’s next for Reddit, why brands should get involved with niche communities, and the biggest mistake marketers make today.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/alexis-ohanian-brands-have-to-be"><img src="http://video.onbrand.me/49543324/49551859/b0efef536e085fda9ac38dea6df70713/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> ad tech advertising alexis ohanian brands community sites marketers marketing native advertising reddit web summit web summit 2016 http://video.onbrand.me/making-an-impact-in-culture-simon <p>Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.</p> <p>www.onbrand.me/17</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.</p> <p>www.onbrand.me</p><p><a href="http://video.onbrand.me/making-an-impact-in-culture-simon"><img src="http://video.onbrand.me/49543326/49551984/99d5d65a613b4a2c726927a24e85f02b/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551984 Thu, 03 Nov 2016 01:00:00 GMT Making an Impact in Culture | Simon Summerscales, 72andSunny | OnBrand '16 Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands. www.onbrand.me/17 --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is... OnBrand 43:50 <p>Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.</p> <p>www.onbrand.me/17</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.</p> <p>www.onbrand.me</p><p><a href="http://video.onbrand.me/making-an-impact-in-culture-simon"><img src="http://video.onbrand.me/49543326/49551984/99d5d65a613b4a2c726927a24e85f02b/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny advertising AXE branding culture marketing Smirnoff