OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/speakers-how-was-your-experience-at <p></p><p><a href="http://video.onbrand.me/speakers-how-was-your-experience-at"><img src="http://video.onbrand.me/49543326/59648714/d71e06532b8b9630969af7e09091fe3c/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/59648714 Fri, 17 Jan 2020 12:10:58 GMT Speakers: How was your experience at OnBrand? OnBrand 01:56 <p></p><p><a href="http://video.onbrand.me/speakers-how-was-your-experience-at"><img src="http://video.onbrand.me/49543326/59648714/d71e06532b8b9630969af7e09091fe3c/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> interviews onbrand19 speakers http://video.onbrand.me/stephen-gates-exist-loudly-the <p><div>Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things? <br><br>In this talk, Stephen Gates will have an honest conversation about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes and maturity levels all over the world.Some of the takeaways will be:<br><ul><li>An understanding of the current state of design teams through the InVision Design Maturity</li><li>Understanding the psychological issues that are the real barriers that are keeping every team from building better products</li><li>Techniques to overcome those barriers to change the teams and companies culture so it can consistently create great products</li></ul></div></p><p><a href="http://video.onbrand.me/stephen-gates-exist-loudly-the"><img src="http://video.onbrand.me/49543312/56771717/b9a536f1493799e3b53a79a6561a380e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771717 Tue, 22 Oct 2019 15:14:33 GMT Stephen Gates - Exist loudly: The road to emotional innovation | OnBrand '19 Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things? In this talk, Stephen Gates will have an honest conversation about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes and maturity levels all over the world.Some of the takeaways will be:An understanding of the current state of design teams through the InVision Design MaturityUnderstanding the psychological issues that are the real barriers that are keeping every team from building better productsTechniques to overcome those barriers to change the teams and companies culture so it can consistently create great products Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix... OnBrand 31:49 <p><div>Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things? <br><br>In this talk, Stephen Gates will have an honest conversation about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes and maturity levels all over the world.Some of the takeaways will be:<br><ul><li>An understanding of the current state of design teams through the InVision Design Maturity</li><li>Understanding the psychological issues that are the real barriers that are keeping every team from building better products</li><li>Techniques to overcome those barriers to change the teams and companies culture so it can consistently create great products</li></ul></div></p><p><a href="http://video.onbrand.me/stephen-gates-exist-loudly-the"><img src="http://video.onbrand.me/49543312/56771717/b9a536f1493799e3b53a79a6561a380e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> InVision OnBrand19 http://video.onbrand.me/zach-pentel-re-branding-modern <p>In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, <a href="https://www.bynder.com/en/solutions/teams/brand-management/">building a brand</a> that audiences love can be hard to do when differentiation becomes difficult.<br><br>This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows.</p><p><a href="http://video.onbrand.me/zach-pentel-re-branding-modern"><img src="http://video.onbrand.me/49543315/56771463/0444d182f70a663f4868d5f333b0079a/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771463 Tue, 22 Oct 2019 15:11:58 GMT Zach Pentel - Re-branding modern branding | OnBrand '19 In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, building a brand that audiences love can be hard to do when differentiation becomes difficult.This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows. In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where... OnBrand 25:36 <p>In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, <a href="https://www.bynder.com/en/solutions/teams/brand-management/">building a brand</a> that audiences love can be hard to do when differentiation becomes difficult.<br><br>This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows.</p><p><a href="http://video.onbrand.me/zach-pentel-re-branding-modern"><img src="http://video.onbrand.me/49543315/56771463/0444d182f70a663f4868d5f333b0079a/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 Spotify http://video.onbrand.me/180-kingsday-todays-relentless-1 <p><div>As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?<br><br>Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long term brand building. Together, they will examine how modern marketing is changing the way we approach brand building and the inherent risk such an approach carries in the pursuit of longer-term brand growth.</div></p><p><a href="http://video.onbrand.me/180-kingsday-todays-relentless-1"><img src="http://video.onbrand.me/49543317/56771363/ec81aa700fcd90c5e502426cb50ed799/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771363 Tue, 22 Oct 2019 15:09:15 GMT 180 Kingsday - Today’s relentless pursuit of the unmemorable | OnBrand '19 As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long term brand building. Together, they will examine how modern marketing is changing the way we approach brand building and the inherent risk such an approach carries in the pursuit of longer-term brand growth. As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots,... OnBrand 25:41 <p><div>As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?<br><br>Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long term brand building. Together, they will examine how modern marketing is changing the way we approach brand building and the inherent risk such an approach carries in the pursuit of longer-term brand growth.</div></p><p><a href="http://video.onbrand.me/180-kingsday-todays-relentless-1"><img src="http://video.onbrand.me/49543317/56771363/ec81aa700fcd90c5e502426cb50ed799/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 http://video.onbrand.me/women-cant-drive-men-cant-cook-and <p><div><div><div>Is your baby-father constantly dropping your kid? Does your girlfriend hit three SUV’s as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end and responsibility begin?&nbsp;</div><div><br></div><div>In this panel discussion on bias in branding - from gender and ageism to (dis)ability and culture - we’ll be asking whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo).</div></div></div></p><p><a href="http://video.onbrand.me/women-cant-drive-men-cant-cook-and"><img src="http://video.onbrand.me/49543322/56771298/21c1d48c27ac2be53ad91342285a6553/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771298 Tue, 22 Oct 2019 15:07:15 GMT "Women can’t drive, men can’t cook" (and other lies brands still tell us) |... Is your baby-father constantly dropping your kid? Does your girlfriend hit three SUV’s as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end and responsibility begin?In this panel discussion on bias in branding - from gender and ageism to (dis)ability and culture - we’ll be asking whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo). Is your baby-father constantly dropping your kid? Does your girlfriend hit three SUV’s as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers.... OnBrand 29:39 <p><div><div><div>Is your baby-father constantly dropping your kid? Does your girlfriend hit three SUV’s as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end and responsibility begin?&nbsp;</div><div><br></div><div>In this panel discussion on bias in branding - from gender and ageism to (dis)ability and culture - we’ll be asking whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo).</div></div></div></p><p><a href="http://video.onbrand.me/women-cant-drive-men-cant-cook-and"><img src="http://video.onbrand.me/49543322/56771298/21c1d48c27ac2be53ad91342285a6553/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 http://video.onbrand.me/stefan-fountain-public-relations <p><div>If public relations were a fruit it would be an avocado: simultaneously the most overrated AND underrated. And ... also similarly placed in the wrong botanical (marketing) category.</div><div><br></div><div>In the 1900's the definition of public relations was coined as 'a program of action to earn the public's understanding and acceptance'. Since then it has been a practice both despised as corporate spin and admired as a clever way to gain market share. In Europe it's often seen as marketing's little sister that should also be invited to the party only if there is room (read budget).</div><div><br></div><div>In an age where your audience cares deeply about a brands' purpose, and your customers are now empowered and part of the dialogue, earning their understanding and acceptance is more important than ever. The art and craft of public relations, if applied correctly, becomes a powerful program of action to earn the understanding and acceptance of all your stakeholders'.</div><div><br></div><div>In the end only the customer gives a business a license to operate, and forming a healthy relationship with your stakeholders requires an empathetic, genuine, simple, and targeted approach to communication and interactions.</div><div><br></div><div>This talk will give examples of how effective public relations can be your brand's sustainable competitive advantage.</div></p><p><a href="http://video.onbrand.me/stefan-fountain-public-relations"><img src="http://video.onbrand.me/49543315/56771164/2c3486cd8707d071d2908eba94dd7d98/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771164 Tue, 22 Oct 2019 15:02:09 GMT Stefan Fountain - Public relations is an avocado | OnBrand '19 If public relations were a fruit it would be an avocado: simultaneously the most overrated AND underrated. And ... also similarly placed in the wrong botanical (marketing) category.In the 1900's the definition of public relations was coined as 'a program of action to earn the public's understanding and acceptance'. Since then it has been a practice both despised as corporate spin and admired as a clever way to gain market share. In Europe it's often seen as marketing's little sister that should also be invited to the party only if there is room (read budget).In an age where your audience cares deeply about a brands' purpose, and your customers are now empowered and part of the dialogue, earning their understanding and acceptance is more important than ever. The art and craft of public relations, if applied correctly, becomes a powerful program of action to earn the understanding and acceptance of all your stakeholders'.In the end only the customer gives a business a license to operate, and forming a healthy relationship with your stakeholders requires an empathetic, genuine, simple, and targeted approach to communication and interactions.This talk will give examples of how effective public relations can be your brand's sustainable competitive advantage. If public relations were a fruit it would be an avocado: simultaneously the most overrated AND underrated. And ... also similarly placed in the wrong botanical (marketing) category.In the 1900's the definition of public relations was coined as 'a... OnBrand 22:38 <p><div>If public relations were a fruit it would be an avocado: simultaneously the most overrated AND underrated. And ... also similarly placed in the wrong botanical (marketing) category.</div><div><br></div><div>In the 1900's the definition of public relations was coined as 'a program of action to earn the public's understanding and acceptance'. Since then it has been a practice both despised as corporate spin and admired as a clever way to gain market share. In Europe it's often seen as marketing's little sister that should also be invited to the party only if there is room (read budget).</div><div><br></div><div>In an age where your audience cares deeply about a brands' purpose, and your customers are now empowered and part of the dialogue, earning their understanding and acceptance is more important than ever. The art and craft of public relations, if applied correctly, becomes a powerful program of action to earn the understanding and acceptance of all your stakeholders'.</div><div><br></div><div>In the end only the customer gives a business a license to operate, and forming a healthy relationship with your stakeholders requires an empathetic, genuine, simple, and targeted approach to communication and interactions.</div><div><br></div><div>This talk will give examples of how effective public relations can be your brand's sustainable competitive advantage.</div></p><p><a href="http://video.onbrand.me/stefan-fountain-public-relations"><img src="http://video.onbrand.me/49543315/56771164/2c3486cd8707d071d2908eba94dd7d98/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 http://video.onbrand.me/how-creativity-enhanced-democracy <p><div>Can hope, humor and optimism tackle the problem of tribal politics?</div><div>&nbsp;</div><div>The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this year’s push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever.&nbsp;</div><div>&nbsp;</div><div>In this on-stage interview, Creative Review Editor Eliza Williams will sit down with Mikael Jørgensen, CEO of Danish creative agency &amp;Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing.</div></p><p><a href="http://video.onbrand.me/how-creativity-enhanced-democracy"><img src="http://video.onbrand.me/49543319/56771127/fa7872e8751b8c5ce08f10e382e44330/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771127 Tue, 22 Oct 2019 14:59:52 GMT How creativity enhanced democracy in the EU | OnBrand '19 Can hope, humor and optimism tackle the problem of tribal politics?The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this year’s push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever.In this on-stage interview, Creative Review Editor Eliza Williams will sit down with Mikael Jørgensen, CEO of Danish creative agency Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing. Can hope, humor and optimism tackle the problem of tribal politics?The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election... OnBrand 30:13 <p><div>Can hope, humor and optimism tackle the problem of tribal politics?</div><div>&nbsp;</div><div>The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this year’s push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever.&nbsp;</div><div>&nbsp;</div><div>In this on-stage interview, Creative Review Editor Eliza Williams will sit down with Mikael Jørgensen, CEO of Danish creative agency &amp;Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing.</div></p><p><a href="http://video.onbrand.me/how-creativity-enhanced-democracy"><img src="http://video.onbrand.me/49543319/56771127/fa7872e8751b8c5ce08f10e382e44330/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 http://video.onbrand.me/keeping-it-bright-how-to-brand-the <p><div><div>The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference &amp; festival and nighttime festival program, with a total of more than 1000 events in nearly 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.<br><br>Thomas Spronk &amp; Twan Ronnes (Amsterdam Dance Event) in conversation with Renske van Kollenburg.&nbsp;<br></div><div><br></div></div></p><p><a href="http://video.onbrand.me/keeping-it-bright-how-to-brand-the"><img src="http://video.onbrand.me/49543324/56771006/179e163d034d0b2a676ee634813901cc/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771006 Tue, 22 Oct 2019 14:42:24 GMT Keeping it bright: How to brand the world’s leading electronic music festival... The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference festival and nighttime festival program, with a total of more than 1000 events in nearly 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.Thomas Spronk Twan Ronnes (Amsterdam Dance Event) in conversation with Renske van Kollenburg. The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference festival and nighttime festival... OnBrand 26:37 <p><div><div>The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference &amp; festival and nighttime festival program, with a total of more than 1000 events in nearly 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.<br><br>Thomas Spronk &amp; Twan Ronnes (Amsterdam Dance Event) in conversation with Renske van Kollenburg.&nbsp;<br></div><div><br></div></div></p><p><a href="http://video.onbrand.me/keeping-it-bright-how-to-brand-the"><img src="http://video.onbrand.me/49543324/56771006/179e163d034d0b2a676ee634813901cc/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 http://video.onbrand.me/how-can-brands-take-a-stand-on-the <p><div>The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systems-change?&nbsp;</div><div>&nbsp;</div><div>Pairing agency insight with longstanding experience from those working to drive positive impact, this panel will reflect on our new social and political landscape and why brands and business leaders need to prepare to embrace change.&nbsp;</div><div>&nbsp;</div><div>Hosted by Lucy von Sturmer, Founder of The Humblebrag, this panel will feature Merijn Everaarts, founder and owner of Dopper, Emma Hamilton-Foster, Head of Sustainability at Vivofoot and Morten Saxnaes, Head of Brand Activation at Danish creative agency &amp;Co.</div></p><p><a href="http://video.onbrand.me/how-can-brands-take-a-stand-on-the"><img src="http://video.onbrand.me/49543318/56770934/164cf400c7acf2fb91b6a3215d78fe9e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56770934 Tue, 22 Oct 2019 14:33:29 GMT How can brands take a stand on the climate crisis? | OnBrand '19 The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systems-change?Pairing agency insight with longstanding experience from those working to drive positive impact, this panel will reflect on our new social and political landscape and why brands and business leaders need to prepare to embrace change.Hosted by Lucy von Sturmer, Founder of The Humblebrag, this panel will feature Merijn Everaarts, founder and owner of Dopper, Emma Hamilton-Foster, Head of Sustainability at Vivofoot and Morten Saxnaes, Head of Brand Activation at Danish creative agency Co. The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systems-change?Pairing agency insight with longstanding experience... OnBrand 28:08 <p><div>The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systems-change?&nbsp;</div><div>&nbsp;</div><div>Pairing agency insight with longstanding experience from those working to drive positive impact, this panel will reflect on our new social and political landscape and why brands and business leaders need to prepare to embrace change.&nbsp;</div><div>&nbsp;</div><div>Hosted by Lucy von Sturmer, Founder of The Humblebrag, this panel will feature Merijn Everaarts, founder and owner of Dopper, Emma Hamilton-Foster, Head of Sustainability at Vivofoot and Morten Saxnaes, Head of Brand Activation at Danish creative agency &amp;Co.</div></p><p><a href="http://video.onbrand.me/how-can-brands-take-a-stand-on-the"><img src="http://video.onbrand.me/49543318/56770934/164cf400c7acf2fb91b6a3215d78fe9e/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> onbrand19 http://video.onbrand.me/in-conversation-with-jason-fulton <p>London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 10 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Huawei and Carhartt Workwear. Before starting the agency, he worked as a designer, in sales and marketing for Diesel and a consumer culture director at Nike. <p>Jason believes in diversity as a true strength. He works hard to shift the paradigm in his own field of expertise and beyond, by sharing different voices within the global brands and organizations that he works with, and by mentoring and inspiring the younger generation.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-jason-fulton"><img src="http://video.onbrand.me/49543316/56809798/5bae39963d9c85f5e1372c6039dbdfbf/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56809798 Fri, 18 Oct 2019 10:22:47 GMT In conversation with... Jason Fulton, This Memento London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 10 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Huawei and Carhartt Workwear. Before starting the agency, he worked as a designer, in sales and marketing for Diesel and a consumer culture director at Nike. Jason believes in diversity as a true strength. He works hard to shift the paradigm in his own field of expertise and beyond, by sharing different voices within the global brands and organizations that he works with, and by mentoring and inspiring the younger generation. London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product.... OnBrand 02:22 <p>London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 10 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Huawei and Carhartt Workwear. Before starting the agency, he worked as a designer, in sales and marketing for Diesel and a consumer culture director at Nike. <p>Jason believes in diversity as a true strength. He works hard to shift the paradigm in his own field of expertise and beyond, by sharing different voices within the global brands and organizations that he works with, and by mentoring and inspiring the younger generation.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-jason-fulton"><img src="http://video.onbrand.me/49543316/56809798/5bae39963d9c85f5e1372c6039dbdfbf/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> interview onbrand19 http://video.onbrand.me/in-conversation-with-marleen <p>Marleen Heemskerk has 14 years’ experience across the marketing spectrum - from strategy to execution; commercials through to culture. <p>She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing innovation consultant, stewarding established brands to new growth by launching disruptive products and concepts. Her entrepreneurial spirit later drove her to start her own business with the launch of Fusement, a marketing plug-in for high-potential start-ups in fashion, lifestyle and tech. Since 2015 as the Strategy Director at music-led creative agency First Day of Spring she has been the driving force behind global award-winning campaigns for lifestyle brands such as Napapijri and The North Face.</p> <p>Her mission in life, besides beguiling the world with pop culture, is to discover new ways to lead - enabling more women to make it into the boardroom.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-marleen"><img src="http://video.onbrand.me/49543313/56809766/fae1ad8b391088df8c4d6f2a0baa0237/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56809766 Fri, 18 Oct 2019 10:22:13 GMT In conversation with... Marleen Heemskerk, First Day of Spring Marleen Heemskerk has 14 years’ experience across the marketing spectrum - from strategy to execution; commercials through to culture. She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing innovation consultant, stewarding established brands to new growth by launching disruptive products and concepts. Her entrepreneurial spirit later drove her to start her own business with the launch of Fusement, a marketing plug-in for high-potential start-ups in fashion, lifestyle and tech. Since 2015 as the Strategy Director at music-led creative agency First Day of Spring she has been the driving force behind global award-winning campaigns for lifestyle brands such as Napapijri and The North Face. Her mission in life, besides beguiling the world with pop culture, is to discover new ways to lead - enabling more women to make it into the boardroom. Marleen Heemskerk has 14 years’ experience across the marketing spectrum - from strategy to execution; commercials through to culture. She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing... OnBrand 02:19 <p>Marleen Heemskerk has 14 years’ experience across the marketing spectrum - from strategy to execution; commercials through to culture. <p>She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing innovation consultant, stewarding established brands to new growth by launching disruptive products and concepts. Her entrepreneurial spirit later drove her to start her own business with the launch of Fusement, a marketing plug-in for high-potential start-ups in fashion, lifestyle and tech. Since 2015 as the Strategy Director at music-led creative agency First Day of Spring she has been the driving force behind global award-winning campaigns for lifestyle brands such as Napapijri and The North Face.</p> <p>Her mission in life, besides beguiling the world with pop culture, is to discover new ways to lead - enabling more women to make it into the boardroom.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-marleen"><img src="http://video.onbrand.me/49543313/56809766/fae1ad8b391088df8c4d6f2a0baa0237/standard/download-6-thumbnail.jpg" width="600" height="338"/></a></p> interview onbrand19 http://video.onbrand.me/in-conversation-with-zach-pentel <p>Zach Pentel is head of brand strategy at Spotify, the world’s most popular music streaming service with a community of 200 million users across 78 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's cultural impact through creative strategy, brand development and culture-bending campaigns. AdAge named Spotify 2018 in-house agency of the year, and Interbrand recently included Spotify on their list of the 100 most valuable global brands. <p>In his career as a consultant and agency-side brand planner, he developed strategy and creative campaigns for brands like Nike, Visa, Microsoft, Tinder, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-zach-pentel"><img src="http://video.onbrand.me/49543315/56768808/f6b470d467fe793555c3daff595e1aca/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56768808 Fri, 18 Oct 2019 10:21:51 GMT In conversation with... Zach Pentel, Spotify Zach Pentel is head of brand strategy at Spotify, the world’s most popular music streaming service with a community of 200 million users across 78 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's cultural impact through creative strategy, brand development and culture-bending campaigns. AdAge named Spotify 2018 in-house agency of the year, and Interbrand recently included Spotify on their list of the 100 most valuable global brands. In his career as a consultant and agency-side brand planner, he developed strategy and creative campaigns for brands like Nike, Visa, Microsoft, Tinder, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball. Zach Pentel is head of brand strategy at Spotify, the world’s most popular music streaming service with a community of 200 million users across 78 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's... OnBrand 02:14 <p>Zach Pentel is head of brand strategy at Spotify, the world’s most popular music streaming service with a community of 200 million users across 78 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's cultural impact through creative strategy, brand development and culture-bending campaigns. AdAge named Spotify 2018 in-house agency of the year, and Interbrand recently included Spotify on their list of the 100 most valuable global brands. <p>In his career as a consultant and agency-side brand planner, he developed strategy and creative campaigns for brands like Nike, Visa, Microsoft, Tinder, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-zach-pentel"><img src="http://video.onbrand.me/49543315/56768808/f6b470d467fe793555c3daff595e1aca/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> interview onbrand19 http://video.onbrand.me/in-conversation-with-stephen-gates <p>Stephen is currently the Head Design Evangelist at InVision where he works as a strategic partner to 97% of the world’s Fortune 100 brands to elevate the business impact of design through education, coaching, and thought leadership. He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. <p>His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him #17 on the 100 of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-stephen-gates"><img src="http://video.onbrand.me/49543317/56768768/a4fd50cc234730f807d42ee0fd9a49c9/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56768768 Fri, 18 Oct 2019 10:20:11 GMT In conversation with... Stephen Gates, Invision Stephen is currently the Head Design Evangelist at InVision where he works as a strategic partner to 97% of the world’s Fortune 100 brands to elevate the business impact of design through education, coaching, and thought leadership. He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him #17 on the 100 of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more. Stephen is currently the Head Design Evangelist at InVision where he works as a strategic partner to 97% of the world’s Fortune 100 brands to elevate the business impact of design through education, coaching, and thought leadership. He previously... OnBrand 02:49 <p>Stephen is currently the Head Design Evangelist at InVision where he works as a strategic partner to 97% of the world’s Fortune 100 brands to elevate the business impact of design through education, coaching, and thought leadership. He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences. <p>His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him #17 on the 100 of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.</p></p><p><a href="http://video.onbrand.me/in-conversation-with-stephen-gates"><img src="http://video.onbrand.me/49543317/56768768/a4fd50cc234730f807d42ee0fd9a49c9/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> interview onbrand19