OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/onbrand-19-teaser <p>OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. <br><br><a href="http://https://onbrand.me/tickets">Get your tickets for OnBrand'19 here!</a><br><br>By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrow<p><br>Returning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities.</p></p><p><a href="http://video.onbrand.me/onbrand-19-teaser"><img src="http://video.onbrand.me/49543327/49551409/9e06ecdf6fe790f6b9a2bea94d64cf4d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551409 Mon, 06 May 2019 16:16:46 GMT OnBrand '19 Teaser OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. Get your tickets for OnBrand'19 here!By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrowReturning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities. OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. Get your tickets for OnBrand'19 here!By bringing together brand leaders from some of the world’s most iconic... OnBrand 00:50 <p>OnBrand is Europe’s leading branding conference for professionals exploring “what’s next?” in branding, marketing and technology. <br><br><a href="http://https://onbrand.me/tickets">Get your tickets for OnBrand'19 here!</a><br><br>By bringing together brand leaders from some of the world’s most iconic companies, OnBrand is the ultimate authority for marketers looking to unravel the complex web between brand storytelling and technology in these rapidly changing times. Last year’s event saw 1800+ professionals descending on Amsterdam to uncover the trends of tomorrow<p><br>Returning for its 5th edition on October 10, OnBrand ‘19 is set to be bigger than ever. Join OnBrand and help drive conversations on the future of branding via insightful keynotes, fiery panel discussions, and global networking opportunities.</p></p><p><a href="http://video.onbrand.me/onbrand-19-teaser"><img src="http://video.onbrand.me/49543327/49551409/9e06ecdf6fe790f6b9a2bea94d64cf4d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> amsterdam branding bynder conference dam leading onbrand http://video.onbrand.me/on-the-ground-at-onbrand-18 <p>We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event.</p><p><a href="http://video.onbrand.me/on-the-ground-at-onbrand-18"><img src="http://video.onbrand.me/49543319/49551413/d8926414563cd7cb9fa6a3ee14559cae/standard/download-4-thumbnail.jpg" width="600" height="450"/></a></p> http://video.onbrand.me/photo/49551413 Mon, 22 Oct 2018 02:00:00 GMT On the Ground at OnBrand '18: Catching up with Bynder's Partners We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event. We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event. OnBrand 01:03 <p>We caught up with some of Bynder's partners at OnBrand'18 to get their thoughts on the event.</p><p><a href="http://video.onbrand.me/on-the-ground-at-onbrand-18"><img src="http://video.onbrand.me/49543319/49551413/d8926414563cd7cb9fa6a3ee14559cae/standard/download-4-thumbnail.jpg" width="600" height="450"/></a></p> branding bynder conference event marketing onbrand partner http://video.onbrand.me/what-brands-can-learn-from-beyonce <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551601 Fri, 16 Mar 2018 01:00:00 GMT What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17 Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. OnBrand 27:30 <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alain sylvain amsterdam beyonce branding brand marketing bynder marketing conference OnBrand '17 Queen Bey sylvain labs http://video.onbrand.me/the-supernormaal-global-brand <p>Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/the-supernormaal-global-brand"><img src="http://video.onbrand.me/49543316/49551744/9983823a06bddc8162f6509c97dcf78f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551744 Tue, 06 Feb 2018 01:00:00 GMT The "Supernormaal" global brand | Adriana Hoppenbrouwer, HEMA | OnBrand '17 Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of... OnBrand 19:56 <p>Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/the-supernormaal-global-brand"><img src="http://video.onbrand.me/49543316/49551744/9983823a06bddc8162f6509c97dcf78f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Adriana Hoppenbrouwer Amsterdam branding Bynder conference Dutch gender equality HEMA LGBT Rights Marketing OnBrand '17 OnBrand Magazine SugarCity Events Supernormaal The Netherlands http://video.onbrand.me/onbrand-17-partner-reel <p>OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Take a look at how our partners experienced OnBrand '17 and exposed their brand to 1,500 brand marketers and creatives.<p></p> <p>Want to partner with us this year? Send an email to <a>partnerships@onbrand.me</a></p></p><p><a href="http://video.onbrand.me/onbrand-17-partner-reel"><img src="http://video.onbrand.me/49543315/49551726/de5e55f4f0562480ff16ac490a9eff99/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551726 Tue, 06 Feb 2018 01:00:00 GMT OnBrand '17 Partner Reel OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Take a look at how our partners experienced OnBrand '17 and exposed their brand to 1,500 brand marketers and creatives. Want to partner with us this year? Send an email to partnerships@onbrand.me OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Take a look at how our partners experienced OnBrand '17 and exposed their brand to 1,500 brand marketers and creatives. Want to partner with us this... OnBrand 01:15 <p>OnBrand is the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Take a look at how our partners experienced OnBrand '17 and exposed their brand to 1,500 brand marketers and creatives.<p></p> <p>Want to partner with us this year? Send an email to <a>partnerships@onbrand.me</a></p></p><p><a href="http://video.onbrand.me/onbrand-17-partner-reel"><img src="http://video.onbrand.me/49543315/49551726/de5e55f4f0562480ff16ac490a9eff99/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> branding marketing OnBrand '18 OnBrand conference partnerships Sponsorship opportunities http://video.onbrand.me/typeform-our-vision-is-to-make-tech <p>We caught up with Alex Antonio and Sançar Sahin from Typeform at The Next Web conference to hear about how they're making the tech world more human, their approach to storytelling, and their plans for 2017.</p><p><a href="http://video.onbrand.me/typeform-our-vision-is-to-make-tech"><img src="http://video.onbrand.me/49543324/49551804/215c31f49991befd15b398fa6fba9c83/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551804 Mon, 29 May 2017 02:00:00 GMT Typeform: "Our vision is to make tech a little more human" We caught up with Alex Antonio and Sançar Sahin from Typeform at The Next Web conference to hear about how they're making the tech world more human, their approach to storytelling, and their plans for 2017. We caught up with Alex Antonio and Sançar Sahin from Typeform at The Next Web conference to hear about how they're making the tech world more human, their approach to storytelling, and their plans for 2017. OnBrand 03:42 <p>We caught up with Alex Antonio and Sançar Sahin from Typeform at The Next Web conference to hear about how they're making the tech world more human, their approach to storytelling, and their plans for 2017.</p><p><a href="http://video.onbrand.me/typeform-our-vision-is-to-make-tech"><img src="http://video.onbrand.me/49543324/49551804/215c31f49991befd15b398fa6fba9c83/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alex antolino branding marketing sancar sahin technology the next web conference typeform http://video.onbrand.me/onbrand-17-conference-teaser <p>OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry.<p></p> <p>Confirmed speakers include:<br> Steve Vranakis, Executive Creative Director, Creative Lab, Google<br> Peter Kim, VP Digital Consumer Engagement, The LEGO Group<br> Jay Curley, Senior Global Marketing Manager, Ben &amp; Jerry's<br> Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines<br> Jez Frampton, Group CEO, Interbrand<br> Scott Morrison, Former Marketing and Communications Director, Diesel<br> Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times<br> Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA</p> <p>Secure your spot now!</p> <p>More information and latest speakers can be found at www.onbrand.me/17</p></p><p><a href="http://video.onbrand.me/onbrand-17-conference-teaser"><img src="http://video.onbrand.me/49543327/49551798/ad834024712eedbb3fde779da2228305/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551798 Fri, 05 May 2017 02:00:00 GMT OnBrand '17 Conference Teaser OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry. Confirmed speakers include: Steve Vranakis, Executive Creative Director, Creative Lab, Google Peter Kim, VP Digital Consumer Engagement, The LEGO Group Jay Curley, Senior Global Marketing Manager, Ben Jerry's Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines Jez Frampton, Group CEO, Interbrand Scott Morrison, Former Marketing and Communications Director, Diesel Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA Secure your spot now! More information and latest speakers can be found at www.onbrand.me/17 OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and... OnBrand 00:40 <p>OnBrand ‘17 empowers marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. This year’s conference will be a one-of-a-kind experience full of innovation, creativity and inspiration, giving you the branding insight to shape the future of the industry.<p></p> <p>Confirmed speakers include:<br> Steve Vranakis, Executive Creative Director, Creative Lab, Google<br> Peter Kim, VP Digital Consumer Engagement, The LEGO Group<br> Jay Curley, Senior Global Marketing Manager, Ben &amp; Jerry's<br> Karlijn Vogel-Meijer, Director Social Media, KLM Royal Dutch Airlines<br> Jez Frampton, Group CEO, Interbrand<br> Scott Morrison, Former Marketing and Communications Director, Diesel<br> Sebastian Tomich, Senior Vice President, Advertising and Innovation, The New York Times<br> Adriana Hoppenbrouwer, Chief Marketing Officer, HEMA</p> <p>Secure your spot now!</p> <p>More information and latest speakers can be found at www.onbrand.me/17</p></p><p><a href="http://video.onbrand.me/onbrand-17-conference-teaser"><img src="http://video.onbrand.me/49543327/49551798/ad834024712eedbb3fde779da2228305/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Amstedam Beyond branding conference creative Europe festival marketing Netherlands October OnBrand OnBrand '17 teaser technology http://video.onbrand.me/david-shing-creative-thats-led-by <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551851 Fri, 07 Apr 2017 02:00:00 GMT David Shing: “Creative that’s led by data can be emotional” During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future. --- About OnBrand... OnBrand 05:11 <p>During Advertising Week Europe 2017, we caught up with AOL's Digital Prophet to get his thoughts on data-driven creativity, the role of artificial intelligence in marketing, and where he sees technology heading in the future.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/david-shing-creative-thats-led-by"><img src="http://video.onbrand.me/49543313/49551851/bd9a236df3655cd4edf830f7743c6bf8/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising advertising week AOL artificial intelligence augmented reality branding david shing digital driverless cars marketing onbrand shingy technology http://video.onbrand.me/ije-nwokorie-algorithms-and <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551833 Fri, 07 Apr 2017 02:00:00 GMT Ije Nwokorie: “Algorithms and data-reliance can be dangerous” During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for... OnBrand 04:24 <p>During Web Summit 2016, we caught up with Ije Nwokorie to get his two cents on the intersection between branding and technology, and the messy business of branding.</p> <p>---<br /> About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/ije-nwokorie-algorithms-and"><img src="http://video.onbrand.me/49543319/49551833/e9bddece9fc270f2b99a4e7aa1442208/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> advertising agency branding creative ije nwokorie marketing onbrand technology web summit wolff ollins http://video.onbrand.me/simon-hatter-digital-will-never <p>With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/simon-hatter-digital-will-never"><img src="http://video.onbrand.me/49543319/49551889/d7ff30ff6c2b41e241157ecb0ee7a64d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551889 Wed, 05 Apr 2017 02:00:00 GMT Simon Hatter: “Digital will never eliminate physical space” With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand... OnBrand 03:20 <p>With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/simon-hatter-digital-will-never"><img src="http://video.onbrand.me/49543319/49551889/d7ff30ff6c2b41e241157ecb0ee7a64d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> brand experience branding marketing Nike retail retail experience Sennheiser SET Creative Spotify Verizon http://video.onbrand.me/making-an-impact-in-culture-simon <p>Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.</p> <p>www.onbrand.me/17</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.</p> <p>www.onbrand.me</p><p><a href="http://video.onbrand.me/making-an-impact-in-culture-simon"><img src="http://video.onbrand.me/49543326/49551984/99d5d65a613b4a2c726927a24e85f02b/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551984 Thu, 03 Nov 2016 01:00:00 GMT Making an Impact in Culture | Simon Summerscales, 72andSunny | OnBrand '16 Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands. www.onbrand.me/17 --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is... OnBrand 43:50 <p>Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.</p> <p>www.onbrand.me/17</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.</p> <p>www.onbrand.me</p><p><a href="http://video.onbrand.me/making-an-impact-in-culture-simon"><img src="http://video.onbrand.me/49543326/49551984/99d5d65a613b4a2c726927a24e85f02b/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny advertising AXE branding culture marketing Smirnoff http://video.onbrand.me/crazy-about-chocolate-serious-about <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551944 Thu, 03 Nov 2016 01:00:00 GMT Crazy About Chocolate, Serious About People | Henk Jan Beltman, Tony's... Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local... OnBrand 31:28 <p>Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/crazy-about-chocolate-serious-about"><img src="http://video.onbrand.me/49543326/49551944/22b75359009df14a5526fd57e9778e5a/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 onbrand magazine social entrepreneurship Tony's Chocolonely http://video.onbrand.me/building-a-brand-why-authenticity <p>Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/building-a-brand-why-authenticity"><img src="http://video.onbrand.me/49543328/49551934/5ef7f0ede85193cfb9a70751d1bcd19e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551934 Thu, 03 Nov 2016 01:00:00 GMT Building a Brand: Why Authenticity Matters | Casey McElroy, HubSpot | OnBrand... Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for... OnBrand 22:05 <p>Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/building-a-brand-why-authenticity"><img src="http://video.onbrand.me/49543328/49551934/5ef7f0ede85193cfb9a70751d1bcd19e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> authenticity branding HubSpot marketing research technology http://video.onbrand.me/four-steps-to-social-ashley-vinson <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551917 Thu, 03 Nov 2016 01:00:00 GMT Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16 Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to... OnBrand 36:20 <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 social media Twitter http://video.onbrand.me/how-to-brand-a-product-with-a-voice <p>How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/how-to-brand-a-product-with-a-voice"><img src="http://video.onbrand.me/49543330/49551897/ca4414a8ad031745299beb82aa013b88/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551897 Thu, 03 Nov 2016 01:00:00 GMT How to Brand a Product with a Voice: Marketing Amsterdam | Geerte Udo, I... How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors. --- About OnBrand Magazine... OnBrand 31:20 <p>How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/how-to-brand-a-product-with-a-voice"><img src="http://video.onbrand.me/49543330/49551897/ca4414a8ad031745299beb82aa013b88/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> amsterdam branding city I amsterdam marketing tourism http://video.onbrand.me/onbrand-16-official-aftermovie <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551878 Thu, 03 Nov 2016 01:00:00 GMT OnBrand '16 Official Aftermovie On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy! --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking,... OnBrand 02:55 <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny amsterdam beurs van berlage branding Bynder Event Tech Lab Growth Tribe HubSpot I amsterdam LinkedIn marketing onbrand16 Pantone SET Amsterdam Skyscanner tech Tony's Chocolonely TQ Amsterdam Twitter Uber http://video.onbrand.me/onbrand-16-conference-opening-video <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49552015 Wed, 02 Nov 2016 01:00:00 GMT OnBrand '16 Conference Opening Video How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention. At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change. This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage. How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly... OnBrand 01:06 <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny Amsterdam Beurs van Berlage branding conference HubSpot onbrand16 onbrand magazine Pantone Tony's Chocolonely Twitter Uber http://video.onbrand.me/onbrand-16-conference-teaser <p>This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16</p><p><a href="http://video.onbrand.me/onbrand-16-conference-teaser"><img src="http://video.onbrand.me/49543315/49552010/f44ddb6b32d2175aeb6b7a6a73fadc2f/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49552010 Thu, 01 Sep 2016 02:00:00 GMT OnBrand '16 Conference Teaser This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16 This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited... OnBrand 00:30 <p>This October, industry experts, thought leaders and marketing professionals will come together in Amsterdam for one content-packed day. We’ve handpicked speakers from brands such as Uber, LinkedIn, 72andSunny and Tony's Chocolonely, and invited them to share their stories and insights on how to build a successful brand in the 21st century. Secure your spot! www.onbrand.me/16</p><p><a href="http://video.onbrand.me/onbrand-16-conference-teaser"><img src="http://video.onbrand.me/49543315/49552010/f44ddb6b32d2175aeb6b7a6a73fadc2f/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Branding Conference Creative Marketing OnBrand Technology