Talks
Reframing the conversation around content | WE ARE Pi & Boiler Room | OnBrand '18
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Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai
As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time.
annajenny July 13, 2024 10:25 AM Delete
This session on reframing the content narrative sounds fascinating. It's great to see agencies like Boiler Room and WE ARE Pi pushing the boundaries and connecting with audiences in meaningful ways. I wonder if their approach could also be applied to topics like the infamous rice purity test - reframing the conversation around sensitive cultural issues in an impactful yet sensitive manner.
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