Reframing the conversation around content | WE ARE Pi & Boiler Room | OnBrand '18

As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time.