OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/four-steps-to-social-ashley-vinson <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551917 Thu, 03 Nov 2016 01:00:00 GMT Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16 Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to... OnBrand 36:20 <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 social media Twitter http://video.onbrand.me/onbrand-16-official-aftermovie <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551878 Thu, 03 Nov 2016 01:00:00 GMT OnBrand '16 Official Aftermovie On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy! --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking,... OnBrand 02:55 <p>On October 13th, hundreds of marketers descended on Amsterdam’s Beurs van Berlage for OnBrand ’16. The one-day event featured a diverse selection of keynotes and breakout sessions covering everything from virtual reality to growth hacking, branding with live events to scaling a global brand. Here's our official aftermovie. Enjoy!<p></p> <p>---<br> About OnBrand Magazine<br> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br> www.onbrand.me</p></p><p><a href="http://video.onbrand.me/onbrand-16-official-aftermovie"><img src="http://video.onbrand.me/49543331/49551878/e2d6bda79dfd77811af71f5d3afab2b0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny amsterdam beurs van berlage branding Bynder Event Tech Lab Growth Tribe HubSpot I amsterdam LinkedIn marketing onbrand16 Pantone SET Amsterdam Skyscanner tech Tony's Chocolonely TQ Amsterdam Twitter Uber http://video.onbrand.me/onbrand-16-conference-opening-video <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49552015 Wed, 02 Nov 2016 01:00:00 GMT OnBrand '16 Conference Opening Video How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention. At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change. This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage. How do brands succeed in a brand new era? Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly... OnBrand 01:06 <p>How do brands succeed in a brand new era? <p>Navigating this ever changing, competitive digital landscape is a tall order for brands big and small. Not only are consumers on multiple channels, they are also blocking ads, making it increasingly difficult for marketers and advertisers to win their attention.</p> <p>At the same time, we’re seeing brands shatter gender stereotypes, established industries being disrupted by tech startups, and companies driving positive social change.</p> <p>This video was the opening to the OnBrand '16 Conference in Amsterdam at the Beurs van Berlage.</p></p><p><a href="http://video.onbrand.me/onbrand-16-conference-opening-video"><img src="http://video.onbrand.me/49543319/49552015/07827812bffa94432056dc1d71ef53d0/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> 72andSunny Amsterdam Beurs van Berlage branding conference HubSpot onbrand16 onbrand magazine Pantone Tony's Chocolonely Twitter Uber