OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/zach-pentel-re-branding-modern <p>In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, <a href="https://www.bynder.com/en/solutions/teams/brand-management/">building a brand</a> that audiences love can be hard to do when differentiation becomes difficult.<br><br>This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows.</p><p><a href="http://video.onbrand.me/zach-pentel-re-branding-modern"><img src="http://video.onbrand.me/49543315/56771463/0444d182f70a663f4868d5f333b0079a/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/56771463 Tue, 22 Oct 2019 15:11:58 GMT Zach Pentel - Re-branding modern branding | OnBrand '19 In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, building a brand that audiences love can be hard to do when differentiation becomes difficult.This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows. In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where... OnBrand 25:36 <p>In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, <a href="https://www.bynder.com/en/solutions/teams/brand-management/">building a brand</a> that audiences love can be hard to do when differentiation becomes difficult.<br><br>This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows.</p><p><a href="http://video.onbrand.me/zach-pentel-re-branding-modern"><img src="http://video.onbrand.me/49543315/56771463/0444d182f70a663f4868d5f333b0079a/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> OnBrand19 Spotify http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red <p>Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech.</p><p><a href="http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red"><img src="http://video.onbrand.me/49543329/49551632/9e72b812479da75b397b7ca863aee3b5/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551632 Tue, 27 Feb 2018 01:00:00 GMT How a kebab stand in Amsterdam's Red Light district helped W+K work with... Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech. Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells... OnBrand 30:30 <p>Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech.</p><p><a href="http://video.onbrand.me/how-a-kebab-stand-in-amsterdams-red"><img src="http://video.onbrand.me/49543329/49551632/9e72b812479da75b397b7ca863aee3b5/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> airbnb amsterdam Blake Harrop Bynder conference facebook instagram lyft marketing OnBrand OnBrand '17 Silicon valley spotify sugarcity events Wieden+Kennedy Amsterdam http://video.onbrand.me/simon-hatter-digital-will-never <p>With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/simon-hatter-digital-will-never"><img src="http://video.onbrand.me/49543319/49551889/d7ff30ff6c2b41e241157ecb0ee7a64d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551889 Wed, 05 Apr 2017 02:00:00 GMT Simon Hatter: “Digital will never eliminate physical space” With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand... OnBrand 03:20 <p>With all the talk about digital touchpoints and online channels, it's easy to forget that brands still have a huge opportunity in the offline world. We caught up with Simon Hatter from SET Creative to talk about the agency, creating brand experiences and how brands can succeed in the physical world.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me</p><p><a href="http://video.onbrand.me/simon-hatter-digital-will-never"><img src="http://video.onbrand.me/49543319/49551889/d7ff30ff6c2b41e241157ecb0ee7a64d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> brand experience branding marketing Nike retail retail experience Sennheiser SET Creative Spotify Verizon