OnBrand

In conversation with... Jason Fulton, This Memento

Fri, 18 Oct 2019 10:22:47 GMT

London-born Jason Fulton is the founder of This Memento, a people-centric insights and strategy agency based in Amsterdam. He wants to create closer relationships, with lasting memories between people and brands through experiences and product. Over the last 10 years his company has done this with insight projects and workshops with global brands such as Nike, Converse, Sonos, Huawei and Carhartt Workwear. Before starting the agency, he worked as a designer, in sales and marketing for Diesel and a consumer culture director at Nike.

Jason believes in diversity as a true strength. He works hard to shift the paradigm in his own field of expertise and beyond, by sharing different voices within the global brands and organizations that he works with, and by mentoring and inspiring the younger generation.

In conversation with... Alain Sylvain, Sylvain Labs

Fri, 18 Oct 2019 10:22:31 GMT

Alain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include Google, American Express, Airbnb, Spotify, Blackrock, Samsung, Pepsico, AB InBev, Jet, IKEA, GM, Sonos, the NBA, and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and is a Certified B-Corporation.

In addition to Sylvain Labs, Alain is a partner and investor in several ventures, including Master + Dynamic, a design-driven, premium audio brand, So Choice Softworks, a mobile gaming company, Lilo, an açai bowl company, and PetMio, a smart pet food startup. In addition, he has served as executive producer on short documentaries, including Some Kind of Quest, a profile of one very unique individual and his journey to keep a dream on track, and Instafame, an exploration into the psychological impact of digital fame on young people.

In conversation with... Marleen Heemskerk, First Day of Spring

Fri, 18 Oct 2019 10:22:13 GMT

Marleen Heemskerk has 14 years’ experience across the marketing spectrum - from strategy to execution; commercials through to culture.

She began her career at Danone where she first managed multiple lifestyle brands before becoming a marketing innovation consultant, stewarding established brands to new growth by launching disruptive products and concepts. Her entrepreneurial spirit later drove her to start her own business with the launch of Fusement, a marketing plug-in for high-potential start-ups in fashion, lifestyle and tech. Since 2015 as the Strategy Director at music-led creative agency First Day of Spring she has been the driving force behind global award-winning campaigns for lifestyle brands such as Napapijri and The North Face.

Her mission in life, besides beguiling the world with pop culture, is to discover new ways to lead - enabling more women to make it into the boardroom.

In conversation with... Zach Pentel, Spotify

Fri, 18 Oct 2019 10:21:51 GMT

Zach Pentel is head of brand strategy at Spotify, the world’s most popular music streaming service with a community of 200 million users across 78 markets. Tasked with growing Spotify's profile across the globe, he works to widen Spotify's cultural impact through creative strategy, brand development and culture-bending campaigns. AdAge named Spotify 2018 in-house agency of the year, and Interbrand recently included Spotify on their list of the 100 most valuable global brands.

In his career as a consultant and agency-side brand planner, he developed strategy and creative campaigns for brands like Nike, Visa, Microsoft, Tinder, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball.

In conversation with... Stephen Gates, Invision

Fri, 18 Oct 2019 10:20:11 GMT

Stephen is currently the Head Design Evangelist at InVision where he works as a strategic partner to 97% of the world’s Fortune 100 brands to elevate the business impact of design through education, coaching, and thought leadership. He previously worked at McCann Erickson, Citi and Starwood Hotels building teams that created award-winning global advertising campaigns, multiple Fortune 100 brands, and innovative digital experiences.

His work has received over 150 international awards, his app design has been named as one of the World's 100 Greatest Apps, HOW Magazine named him #17 on the 100 of the most talented and influential creatives working today, Apple has featured his work in 10 keynotes and more. He shares what he has learned through his speaking engagements and The Crazy One podcast which is an in-depth exploration of issues that matter to creatives including leadership, creativity, career development, innovation and more.

Jay Curley: "We aspire to be a social justice company that happens to sell...

Thu, 26 Apr 2018 02:00:00 GMT

During OnBrand '17, we caught up Jay Curley from Ben & Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally.

Leila Fataar: "Brands need to contribute to the culture they're selling to"

Thu, 26 Apr 2018 02:00:00 GMT

During OnBrand '17, we spoke to Leila Fataar about her new venture Platform13, how brands can build cultural value, and why influencer marketing needs a makeover.

Ashley Vinson: "Agencies often forget why they're doing the work"

Thu, 26 Apr 2018 02:00:00 GMT

During OnBrand '17, we sat with OnBrand regular Ashley Vinson to hear about her transition from agency life to in-house CMO, and what she's learned along the way.

Steve Vranakis: "Creatives are more powerful than they think"

Thu, 26 Apr 2018 02:00:00 GMT

During OnBrand '17, we sat with Google Creative Lab's Steve Vranakis to talk about his role at Google, his experience at OnBrand, and why he thinks creatives are more powerful than they think.

Dimi Karavasilis: "Organic is the essence of social media"

Thu, 26 Apr 2018 02:00:00 GMT

During OnBrand '17, we caught up with social media expert Dimi Karavasilis to hear his thoughts about Facebook's dominance on the digital ad space, plus whether or not organic reach is dead.