Narrative power & brand activism - Lucy von Sturmer | The Humblebrag, Isabel Crabtree-Condor | Oxfam International, Alex Weller | Patagonia, Ravi Amaratunga Hitchcock | Soursop & Nadine Ridder | We Are All Activists

In today’s turbulent times, brands have arguably had no better opportunity to back up their brand values with action and take a stand on society’s most pressing issues. Brands have enormous power to shape, change, and challenge behavior, with today’s consumers increasingly demanding brands to practise what their PR statements have always preached. 

But how can brands navigate this delicate balancing act and pivot to purpose-led action properly?

This panel discussion will tackle the topic head on by unpacking the power of brand narratives, exploring both successful and not-so-successful examples of brands driving positive change, and ultimately answer the question: what role can the private sector play in driving positive change in society? 

Moderated by The Humblebrag and featuring thought leaders from Patagonia, Oxfam, Soursop, and We Are All Activists, this topic is relevant to just about anybody in branding right now, so you definitely won’t want to miss this one.

Further reading on this topic:
Narrative Power and Collective Action: Conversations with people working to change narratives for social good - Part 1
Narrative Power and Collective Action: Conversations with people working to change narratives for social good – Part 2