Making an Impact in Culture | Simon Summerscales, 72andSunny | OnBrand '16

Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.

www.onbrand.me/17

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OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

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