Looking at a glass half full: Choosing optimism in the midst of a pandemic - Laura Visco | 72andSunny Amsterdam

COVID-19 is a cultural tsunami that has changed life as we knew it. At first, it seems that ‘acts, not ads’ made sense. But we are past that stage now. Brands seem to struggle to make sense of this new normal. We can’t keep playing piano music on empty streets.

But on the other hand, it’s not business as usual. So what is the role of advertising in this crisis?

Helping to steer the creative department at the award-winning ad agency 72andSunny, Laura Visco is a firm believer in the power of advertising to push for social change and challenge the status quo with creativity.

Drawing from her experience in creating culturally-relevant campaigns for big-name brands like Coke and Axe, Laura will explain why brands need to embrace this time to dial up on humanity and reshape their purpose.