Keeping it bright: How to brand the world’s leading electronic music festival | OnBrand '19

The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference & festival and nighttime festival program, with a total of more than 1000 events in nearly 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.

Thomas Spronk & Twan Ronnes (Amsterdam Dance Event) in conversation with Renske van Kollenburg.