Humanizing Social: Creating a People to People Brand | Marcel Molenaar, LinkedIn | OnBrand '16

We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.

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OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

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