How to Brand a Product with a Voice: Marketing Amsterdam | Geerte Udo, I amsterdam | OnBrand '16

How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors.

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OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

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