How to be a challenger brand in the female-driven economy | Kristin Cardwell, Refinery29 | OnBrand '18


As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at leading women's media and entertainment company Refinery29 discusses why it's no longer enough to simply be a publisher, detailing how media companies &consumer brands can become a key component of their audience's life. In short: to them, you need to be everywhere.

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