How creativity enhanced democracy in the EU | OnBrand '19

Can hope, humor and optimism tackle the problem of tribal politics?

 

The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this year’s push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever. 

 

In this on-stage interview, Creative Review Editor Eliza Williams will sit down with Mikael Jørgensen, CEO of Danish creative agency &Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing.