How businesses can be activists and help change the world | Jay Curley, Ben & Jerry's | OnBrand '17

Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben & Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.

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