Building a Brand: Why Authenticity Matters | Casey McElroy, HubSpot | OnBrand '16

Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation.

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OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.
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