Talks

So you got a job at oatly. Now what? - Michael Lee | Oatly

Fri, 02 Dec 2022 17:51:58 GMT

In this talk Oatly's Creative & Strategic Director, Michael Lee, speaks about how the company functions and thrives without a marketing department.

Digital user experiences: Combining technologies to make users happy - Rainer...

Wed, 02 Jun 2021 12:13:55 GMT

Rainer Friedl from Emakina will share insights on a brand new omnichannel project where digital tools work together flawlessly to delight users.

The secret to scaling a brand in hypergrowth mode - Danielle Giroux | Clio

Wed, 02 Jun 2021 12:14:58 GMT

Discover why building a scalable brand in a hypergrowth organization does not need to be complicated, it simply needs to be intentional.

Personalizing digital marketing efficiently on a global scale - Alexander...

Wed, 02 Jun 2021 12:14:04 GMT

Discover the secrets behind Pernod Ricard's new global marketing strategy and how they're delivering personalized experiences to online consumers.

Preparing data for a leaner and personalized digital experience - Jessica...

Wed, 02 Jun 2021 12:09:55 GMT

In this talk, learn how you can prepare your data and create solutions designed to drive personalized opportunities across creative and campaign activation.

The role of creative content in digital experience - Andrew Hally | Bynder

Wed, 02 Jun 2021 12:13:14 GMT

In our now digital-first world, how does creative content impact the four drivers of great digital experience? Find out in this talk by Bynder CMO Andrew Hally.

Aligning your content program to mature brand marketing - Craig Rutkowske &...

Wed, 02 Jun 2021 12:15:54 GMT

KPMG's Marketing Advisory leads share perspectives and practices that their clients rely on to align their content programs around growing their brand.

Welcome Back to Studio OnBrand - Andrew Moskos | Boom Chicago

Wed, 02 Jun 2021 12:16:42 GMT

Boom Chicago's Andrew Moskos opens Day 2 of Studio OnBrand.

How a year in lockdown accelerated brand-meets-consumer interactivity -...

Wed, 02 Jun 2021 12:27:03 GMT

Hybrid/remote living has accelerated everyone’s digital fluency and has opened the possibilities of creative collaborations between consumers and brands.

Nine years without a marketing department. How stupid is that? - John...

Wed, 02 Jun 2021 12:20:22 GMT

In 2012 Oatly killed their marketing department. But seriously, does life without a marketing department really work? How can that be?

Stop greenwashing your communities: How to harness and stoke the magic of...

Wed, 02 Jun 2021 12:19:43 GMT

Learn about the 3 crucial elements of a community-based brand, how to avoid some common pitfalls, and where to create magic within the constraint of community.

Creativity is looking for a home - Rey Andrade | 72andSunny Amsterdam

Wed, 02 Jun 2021 12:24:25 GMT

Learn how 72andSunny Amsterdam has always embraced a culture of evolving and change and continue to persevere even when there is a swirl of chaos around us.

The Power of Perspective: Why brands need a point of view in the world today...

Wed, 02 Jun 2021 12:22:38 GMT

Kathryn Addo explores why now more than ever, brands are required to have a point of view, and one that speaks to the things that actually matter to consumers.

Social, not media: brand building in a user-first world - Tim van der Wiel |...

Wed, 02 Jun 2021 12:25:04 GMT

In this session, Tim van der Wiel, founder of GoSpooky, addresses the need for brands to overhaul their typical approach to using social media altogether.

Welcome to Studio OnBrand - Andrew Moskos | Boom Chicago

Wed, 02 Jun 2021 12:07:53 GMT

Boom Chicago's Andrew Moskos opens Day 1 of Studio OnBrand.

Studio OnBrand Closing Remarks - Andrew Moskos | Boom Chicago

Mon, 02 Nov 2020 21:39:47 GMT

And that's a wrap! Andrew Moskos looks back at an afternoon of inspiring talks in a way that only he can: referencing Creative Automation and the Terminator in the same sentence..

Together apart: The future of creative work - Kerrie Finch | futurefactor,...

Mon, 02 Nov 2020 21:38:51 GMT

Whether it’s creating works of art or innovating on tech, creativity has always relied on collaborating with others. But at a time when the majority of us are working in our remote-based bubbles, how do we ensure creative collaboration doesn’t suffer? And how do we maintain team ‘togetherness’?

In this panel discussion, Kerrie Finch— Founding Partner of futurefactor —will bring together creative collaborators from VanMoof, Five Guys and VICE to pick their brains about ways to stay creatively connected during these times. How have they adapted to the situation? Have they discovered new ways to work, play and perform together?

If you need some inspiration on how to keep the creative spark alive in your team, then hustle up and get your team dialed into this one.

Listening in a new attention economy - Zach Pentel | Spotify

Mon, 02 Nov 2020 17:56:23 GMT

In a time marked by ambiguity, our needs, wants, and values are changing. We're focusing our attention on new things, creating new routines and rituals, and making more room for both personal wellness and collective care.

For a brand like Spotify, these new ways of life reverberate into new listening habits. And with that, an inherent ability to understand our new behaviors in ways other brands can't. Because music, and listening, in general, are a mirror to our lives, to our daily habits, and to our general sense of self. So how is Spotify creating value in this new attention economy?

In this talk, Zach Pentel, Head of Brand Strategy at Spotify, will discuss the key areas in which our attention is expanding, slowing, or changing in the midst of crisis and uncertainty. He'll detail the ways in which our listening habits reflect these, and the brand's response both in service of the business and to greater cultural impact.

The myth of originality - Alain Sylvain | Sylvain Labs

Mon, 02 Nov 2020 16:52:54 GMT

In a culture obsessed with innovation and independence, the fear of being unoriginal is real. No one wants to be a cliche or, God forbid, “ordinary”.

But does originality even exist anymore? Isn’t every idea based on something else? And does being creative actually mean being original?

In this talk by OnBrand regular and Founder of Sylvain Labs, Alain Sylvain will explore the myth of originality in the context of brand creativity and argue that our capacity to imitate and build off pre-existing ideas is an entirely natural human instinct.

While most “new” things are derivative, they can not only be stimulating, but actually move the world of innovation forward. Referencing examples from social psychology, business, pop culture, art, and copycat cultures around the world, Alain will preach to attendees that you don’t have to be original to be creative. In fact, you might just be onto something if you’re not.

Narrative power & brand activism - Lucy von Sturmer | The Humblebrag, Isabel...

Mon, 02 Nov 2020 16:36:31 GMT

In today’s turbulent times, brands have arguably had no better opportunity to back up their brand values with action and take a stand on society’s most pressing issues. Brands have enormous power to shape, change, and challenge behavior, with today’s consumers increasingly demanding brands to practise what their PR statements have always preached.

But how can brands navigate this delicate balancing act and pivot to purpose-led action properly?

This panel discussion will tackle the topic head on by unpacking the power of brand narratives, exploring both successful and not-so-successful examples of brands driving positive change, and ultimately answer the question: what role can the private sector play in driving positive change in society?

Moderated by The Humblebrag and featuring thought leaders from Patagonia, Oxfam, Soursop, and We Are All Activists, this topic is relevant to just about anybody in branding right now, so you definitely won’t want to miss this one.

Further reading on this topic:
Narrative Power and Collective Action: Conversations with people working to change narratives for social good - Part 1

The overdue arrival of creative automation - Andrew Hally | Bynder

Mon, 02 Nov 2020 15:54:58 GMT

The arrival of digital media initiated a 25 year cycle of ever-increasing data gathering, targeted personalization, and campaign automation. But the creative work needed to feed this exploding volume remains a mostly manual, linear process. This imbalance between performance marketing and creative alienates consumers, hurts campaign results, and hinders creative teams from building strong brands.

In this talk, Bynder’s CMO Andrew Hally explains how creative automation helps marketing organizations restore balance by more easily matching creative output to campaign execution, thereby improving performance while also freeing time for storytelling and creativity.

Relationships 2.0: Understanding the generation gap - Alex Bennett-Grant | We...

Mon, 02 Nov 2020 15:37:59 GMT

By combining his uniquely multicultural perspective with a passion for innovative creativity, Alex will be sharing original insights from nine months of in-depth interviews with people at the forefront of cultural change affecting friendship, sex, relationships and community.

Armed with this knowledge, Alex will break down the new rules of relationships at a time when our values are shifting and so much of our interactions take place in the virtual space. Attendees will gain new perspectives on the changing nature of consumer behaviour and relationships in the virtual age, including:

1. Online relationships are real and should be recognized
2. The virtual world widens relationship pools
3. The digital space makes relationships more competitive

Studio OnBrand Opening - Andrew Moskos | Boom Chicago

Mon, 02 Nov 2020 14:51:16 GMT

Welcome to Studio OnBrand, our first virtual event for our community. Boom Chicago's Andrew Moskos sets the scene for the day.

Looking at a glass half full: Choosing optimism in the midst of a pandemic -...

Mon, 02 Nov 2020 13:41:00 GMT

COVID-19 is a cultural tsunami that has changed life as we knew it. At first, it seems that ‘acts, not ads’ made sense. But we are past that stage now. Brands seem to struggle to make sense of this new normal. We can’t keep playing piano music on empty streets.

But on the other hand, it’s not business as usual. So what is the role of advertising in this crisis?

Helping to steer the creative department at the award-winning ad agency 72andSunny, Laura Visco is a firm believer in the power of advertising to push for social change and challenge the status quo with creativity.

Drawing from her experience in creating culturally-relevant campaigns for big-name brands like Coke and Axe, Laura will explain why brands need to embrace this time to dial up on humanity and reshape their purpose.

Stephen Gates - Exist loudly: The road to emotional innovation | OnBrand '19

Tue, 22 Oct 2019 15:14:33 GMT

Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things?

In this talk, Stephen Gates will have an honest conversation about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes and maturity levels all over the world.Some of the takeaways will be:

An understanding of the current state of design teams through the InVision Design Maturity
Understanding the psychological issues that are the real barriers that are keeping every team from building better products
Techniques to overcome those barriers to change the teams and companies culture so it can consistently create great products

Zach Pentel - Re-branding modern branding | OnBrand '19

Tue, 22 Oct 2019 15:11:58 GMT

In an age of worn-out brand tropes and increasingly predictable marketing strategies across the globe, how does one build a modern brand that maintains cultural heat while appealing to increasingly broad - and global - audiences? In a world where brands are all racing toward a predictable middle-ground, building a brand that audiences love can be hard to do when differentiation becomes difficult.

This presentation will address themes and brand-new standards relevant to brand marketers and agency folks alike, using Spotify as an example of how to use data to make creative marketing scale - and likewise, how to be sharp and pointed as a culture-bending company grows.

180 Kingsday - Today’s relentless pursuit of the unmemorable | OnBrand '19

Tue, 22 Oct 2019 15:09:15 GMT

As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?

Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long term brand building. Together, they will examine how modern marketing is changing the way we approach brand building and the inherent risk such an approach carries in the pursuit of longer-term brand growth.

"Women can’t drive, men can’t cook" (and other lies brands still tell us) |...

Tue, 22 Oct 2019 15:07:15 GMT

Is your baby-father constantly dropping your kid? Does your girlfriend hit three SUV’s as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end and responsibility begin?

In this panel discussion on bias in branding - from gender and ageism to (dis)ability and culture - we’ll be asking whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo).

Stefan Fountain - Public relations is an avocado | OnBrand '19

Tue, 22 Oct 2019 15:02:09 GMT

If public relations were a fruit it would be an avocado: simultaneously the most overrated AND underrated. And ... also similarly placed in the wrong botanical (marketing) category.

In the 1900's the definition of public relations was coined as 'a program of action to earn the public's understanding and acceptance'. Since then it has been a practice both despised as corporate spin and admired as a clever way to gain market share. In Europe it's often seen as marketing's little sister that should also be invited to the party only if there is room (read budget).

In an age where your audience cares deeply about a brands' purpose, and your customers are now empowered and part of the dialogue, earning their understanding and acceptance is more important than ever. The art and craft of public relations, if applied correctly, becomes a powerful program of action to earn the understanding and acceptance of all your stakeholders'.

In the end only the customer gives a business a license to operate, and forming a healthy relationship with your stakeholders requires an empathetic, genuine, simple, and targeted approach to communication and interactions.

This talk will give examples of how effective public relations can be your brand's sustainable competitive advantage.

How creativity enhanced democracy in the EU | OnBrand '19

Tue, 22 Oct 2019 14:59:52 GMT

Can hope, humor and optimism tackle the problem of tribal politics?

The European Elections recently finished with the highest voter turnout in two decades, and the first increase since the very first election in 1979. Unlike former election campaigns, this year’s push was led by a piece of highly emotional storytelling that had tremendous impact - resulting in the most highly effective election campaign ever.

In this on-stage interview, Creative Review Editor Eliza Williams will sit down with Mikael Jørgensen, CEO of Danish creative agency &Co., and Tanja Rudolf, Advisor to the Director-General of the EU Parliament, about why creativity is essential to making complex messages more appealing.

Keeping it bright: How to brand the world’s leading electronic music festival...

Tue, 22 Oct 2019 14:42:24 GMT

The Amsterdam Dance Event (ADE) is both a music conference and festival and is widely recognized as the global meeting point for the creative industry around electronic music. ADE consists of a daytime conference & festival and nighttime festival program, with a total of more than 1000 events in nearly 200 locations. Which basically means that the city of Amsterdam breathes electronic music for five days and nights.

Thomas Spronk & Twan Ronnes (Amsterdam Dance Event) in conversation with Renske van Kollenburg.

How can brands take a stand on the climate crisis? | OnBrand '19

Tue, 22 Oct 2019 14:33:29 GMT

The business case for brand activism is clear, but what are the limits and opportunities of brands stepping in to solve our climate crisis? Can brands really step up to support systems-change?

Pairing agency insight with longstanding experience from those working to drive positive impact, this panel will reflect on our new social and political landscape and why brands and business leaders need to prepare to embrace change.

Hosted by Lucy von Sturmer, Founder of The Humblebrag, this panel will feature Merijn Everaarts, founder and owner of Dopper, Emma Hamilton-Foster, Head of Sustainability at Vivofoot and Morten Saxnaes, Head of Brand Activation at Danish creative agency &Co.

Alain Sylvain - The Exploitation Of Purpose | OnBrand '19

Tue, 22 Oct 2019 14:33:00 GMT

Companies are “woke-washing.” Has ‘doing good’ become appropriated for the wrong intent?

The concept of "purpose" has become something of a cliché—a fashion accessory in the world of business. Corporate leaders preach about it, employees desperately crave it and consumers are buying into it more and more. But is it even possible for a company to have a conscience? To have a moral compass or reason for being that is bigger than profit? Has purpose started to be appropriated for the wrong intent?

And what about us? In our day to day work, are we thinking about “purpose” in the right way?

In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will answer these questions using contemporary examples, history, pop culture and more. He’ll draw from his journey as a founder, his company’s recent experience in joining the ranks of leading Certified B Corporations, and his work with clients including BlackRock, Waze and the WNBA. Finally, Alain will argue that while the need for business with purpose is at an all-time high, many companies today are still exploiting it to drive their own agendas.

Ashley Vinson - Good brands, bad briefs | OnBrand '19

Tue, 22 Oct 2019 14:31:29 GMT

When campaigns don’t work, many brands struggle to figure out what went wrong. Was it the media buy? Was the creative off? Do people just hate my brand?!

For Ashley Vinson, who in her role at Facebook is at ground zero working on campaigns, she sees the most common trait of a failed campaign is a bad briefing to the agencies. In many cases, improving campaign results comes from simply improving the way agencies are briefed. In this presentation, Ashley will talk about the main areas of a brief that may be holding a brand back from getting great campaign results.

OnBrand '19 | Grand Opening

Tue, 22 Oct 2019 14:25:24 GMT

Relive the OnBrand '19 grand opening featuring a very special guest.

Reverene to Relevance | Emanuele Madeddu, National Geographic | OnBrand '18

Mon, 06 May 2019 16:13:25 GMT

Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.

Making an Impact in Culture | Simon Summerscales, 72andSunny | OnBrand '16

Thu, 03 Nov 2016 01:00:00 GMT

Culture moves brand which moves business. We believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture? The comms landscape is more complex than ever. Brands are required to create an ever increasing volume of hard working content and none of the traditional levers of advertising seem to work efficiently anymore. In this talk, Simon Summerscales, 72andSunny's Director of Communication Strategy, demonstrates why making an impact in culture is a successful commercial equation for brands.

www.onbrand.me/17

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About OnBrand Magazine
OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.

www.onbrand.me

Crazy About Chocolate, Serious About People | Henk Jan Beltman, Tony's...

Thu, 03 Nov 2016 01:00:00 GMT

Tony’s Chocolonely is a brand on a mission to achieve 100% slave-free chocolate, but the company’s vision is certainly an ambitious one. One that involves a change in mindset from all players in the chocolate industry, from farmers to local governments, from large chocolate companies to chocolate consumers. In this talk, Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, shares the company’s inspiring brand story and how they're trying to change the chocolate industry for the better.

Building a Brand: Why Authenticity Matters | Casey McElroy, HubSpot | OnBrand...

Thu, 03 Nov 2016 01:00:00 GMT

Building a brand from scratch, where do you start? See how Casey McElroy from HubSpot is pioneering the company's brand strategy using research as a foundation.

Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16

Thu, 03 Nov 2016 01:00:00 GMT

Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.

Humanizing Social: Creating a People to People Brand | Marcel Molenaar,...

Thu, 03 Nov 2016 01:00:00 GMT

We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.

How to Brand a Product with a Voice: Marketing Amsterdam | Geerte Udo, I...

Thu, 03 Nov 2016 01:00:00 GMT

How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors.

Alexis Ohanian: “Brands have to be more self-aware”

Thu, 01 Dec 2016 01:00:00 GMT

During Web Summit 2016, we caught up with Alexis Ohanian to hear what’s next for Reddit, why brands should get involved with niche communities, and the biggest mistake marketers make today.

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About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me

We are more powerful than we think | Steve Vranakis, Google Creative Lab |...

Tue, 06 Feb 2018 01:00:00 GMT

Steve Vranakis will show us why we should all aspire to be creative activists. Embodying Google’s core value of always focusing on the user, Steve’s team spend their time thinking up new ways to connect people and brands with the magic of cutting edge technology. Steve's talk will challenge you to use your creativity to make things better, whether you're delivering ad campaigns or helping those in need.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

The "Supernormaal" global brand | Adriana Hoppenbrouwer, HEMA | OnBrand '17

Tue, 06 Feb 2018 01:00:00 GMT

Adriana Hoppenbrouwer, HEMA CMO, shows us why the Dutch power brand continues to prosper in changing times.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

All these worlds are yours | Veronica McGregor, NASA Jet Propulsion...

Tue, 06 Feb 2018 01:00:00 GMT

Building vibrant communities of enthusiasts is an integral part of NASA’s success. What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to transform mission data into shared virtual experiences. No longer is space travel the exclusive realm of robots and astronauts—today you can walk on Mars next to the Curiosity rover, peer inside a spacecraft orbiting Jupiter, or ride along with a spacecraft at Saturn.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

How businesses can be activists and help change the world | Jay Curley, Ben &...

Tue, 06 Feb 2018 01:00:00 GMT

Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben & Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

Making moderation cool | Anuraag Trikha, Heineken & Béla Ziemann, Publicis |...

Mon, 26 Feb 2018 01:00:00 GMT

Anuraag Trikha, Global Director of Marketing Communications at Heineken, and Béla Ziemann, Head of Strategy at Publicis discuss Heineken's role in making moderate drinking cool.

Transformation at The New York Times | Sebastian Tomich, The New York Times |...

Mon, 05 Mar 2018 01:00:00 GMT

Sebastian Tomich galvanized The New York Times into thinking less like a print newspaper and more like a creative agency. In his talk, Sebastian Tomich shows us how the media brand is staying relevant in changing times.

Brands, technology and people | Jez Frampton, Interbrand | OnBrand '17

Tue, 13 Feb 2018 01:00:00 GMT

Interbrand's CEO, Jez Frampton, looks at the anatomy of a successful brand in 2017 and presents Interbrand's Best Global Brands Report.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

How Greenpeace is entering a new era | Laura Hilliger, Greenpeace | OnBrand '17

Wed, 14 Feb 2018 01:00:00 GMT

In this talk, you’ll hear a story about one of the most iconic brands in the world, and how Greenpeace is returning to its roots in a time of social change. Laura Hilliger, Open Strategist at Greenpeace, will show us how Greenpeace is using the power of technology to help everyday people take control and act to protect the planet. And how you can too.

How a kebab stand in Amsterdam's Red Light district helped W+K work with...

Tue, 27 Feb 2018 01:00:00 GMT

Wieden+Kennedy works with Spotify, Lyft, Facebook, Instagram and Airbnb. It wasn't always that way though, and until recently the agency was still fighting perceptions of being a traditional agency stuck in the TV-centric past. Blake Harrop tells us what has changed, what has stayed the same, and how W+K have gotten more comfortable with tech.

When niche becomes the norm | Lisa Hogg, TOMS | OnBrand '17

Mon, 05 Mar 2018 01:00:00 GMT

At TOMS, it all started with a purpose and that purpose remains at the heart of everything they do. What began as a simple idea to give a pair of shoes to a person in need for every pair sold, One for One, has turned into something much bigger, a movement, mission and purpose to improve lives through business. Lisa Hogg, EMEA Marketing Director at TOMS will share the brand's story and inspire you to start something that matters tomorrow.

When good ideas go bad | Ashley Vinson, myTomorrows | OnBrand '17

Tue, 27 Mar 2018 02:00:00 GMT

How not to pitch, buy and/or produce something that will ruin your life (at least for a short while). Don't be the marketer who approves the ad that is discussed for years at marketing conferences and featured in every list of top marketing fails.

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About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me

What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17

Fri, 16 Mar 2018 01:00:00 GMT

Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.

Why madness matters | Stephen Corlett, 180 Kingsday | OnBrand '17

Wed, 28 Mar 2018 02:00:00 GMT

We're only given a little spark of madness, you mustn't lose it." Robin Williams. Too often the work we do is having the madness ripped out of it. Big data. Consolidation. Procurement. Programmatic. These are not the words of a craft desperate to find a fresh view or a rare voice. This session will be looking at the people who've never gone near writing an ad who remind us that if we want to be a whole lot better at what we do, we need to think that little bit madder.

App branding 101: How to build an app that people will love | Lisa Kennelly,...

Tue, 03 Apr 2018 02:00:00 GMT

There are millions of mobile apps. On average, 80% of users will delete or stop using an app within three months. How do you build an app brand that not only stands out in a crowded marketplace, but also creates an affinity with your audience that keeps them from churning?

What CEOs can learn from the street | Jurian van der Hoeven, Dawn | OnBrand '17

Tue, 03 Apr 2018 02:00:00 GMT

While immersed in corporate visions and business forecasts, the last thing most CEOs probably think about is what's happening on the street. This is about to change. In this talk, Dawn's Jurian van der Hoeven discusses what brands can learn from street and youth culture, their growing importance in today's communication landscape, and share the key ingredients to cracking today's market.

A rebranding process taught us we needed an internal change | Alex Antolino,...

Tue, 03 Apr 2018 02:00:00 GMT

Typeform was growing—fast. The team scaled from 40 to 150 in one year. Each team was packed full of great people, but pulling in different directions and fighting over resources. And then a huge project appeared on the horizon—a complete rebrand. In this talk, Typeform’s Creative Director will show you how they’re hitting the reset button on their team structure to build a user-centered communications team to get things done faster and better.

Why building a brand is the single best investment you can make | Dave...

Mon, 06 May 2019 16:15:53 GMT

Dave Gerhardt is Vice President of Marketing at Drift and he’s spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast, and you can find him on Twitter at @davegerhardt.

Lessons from the film industry on brand storytelling | Sançar Sahin, Typeform...

Mon, 22 Oct 2018 02:00:00 GMT

If there's one brand proving that B2B marketing doesn't have to be boring, it's Typeform. Focusing on brand and design, the tech brand has made data collection beautiful, conversational, and incredibly easy to do. Typeform’s Director of Marketing, Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers. Bring the popcorn.

How to be a challenger brand in the female-driven economy | Kristin Cardwell,...

Mon, 22 Oct 2018 02:00:00 GMT

As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at leading women's media and entertainment company Refinery29 discusses why it's no longer enough to simply be a publisher, detailing how media companies &consumer brands can become a key component of their audience's life. In short: to them, you need to be everywhere.

The language of pop music | Alain Sylvain, Sylvain Labs | OnBrand '18

Mon, 22 Oct 2018 02:00:00 GMT

Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits.

Why we need new realities | Kirk Johnsen, Wieden+Kennedy | OnBrand '18

Mon, 22 Oct 2018 02:00:00 GMT

For Wieden+Kennedy Amsterdam, New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. Learn about the signals that have led W+K to this space, the drive behind their Department of New Realities, and some things they've learned along the way.

Don't miss all the fun | David Shing, OATH | OnBrand '18

Mon, 22 Oct 2018 02:00:00 GMT

David Shing, aka Shingy is Oath’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Oath’s European head of media and marketing before taking on his current mantle in New York City. While his job as prophet has never given him cause to carry a staff or wear a robe, he does give in to the occasional pair of sandals.

Reframing the conversation around content | WE ARE Pi & Boiler Room | OnBrand...

Mon, 22 Oct 2018 02:00:00 GMT

Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai

As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time.