OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/why-building-a-brand-is-the-single <p>Dave Gerhardt is Vice President of Marketing at Drift and he’s spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast, and you can find him on Twitter at @davegerhardt.</p><p><a href="http://video.onbrand.me/why-building-a-brand-is-the-single"><img src="http://video.onbrand.me/49543326/49551461/13d4f72dadf248463a207ba5abb25912/standard/download-6-thumbnail.jpg" width="75" height=""/></a></p> http://video.onbrand.me/photo/49551461 Mon, 06 May 2019 16:15:53 GMT Why building a brand is the single best investment you can make | Dave... Dave Gerhardt is Vice President of Marketing at Drift and he’s spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast, and you can find him on Twitter at @davegerhardt. Dave Gerhardt is Vice President of Marketing at Drift and he’s spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast, and you can find him on Twitter... OnBrand 24:23 <p>Dave Gerhardt is Vice President of Marketing at Drift and he’s spent the last 7+ years working at B2B SaaS marketing companies, including HubSpot and Constant Contact. Dave also co-hosts the Seeking Wisdom podcast, and you can find him on Twitter at @davegerhardt.</p><p><a href="http://video.onbrand.me/why-building-a-brand-is-the-single"><img src="http://video.onbrand.me/49543326/49551461/13d4f72dadf248463a207ba5abb25912/standard/download-6-thumbnail.jpg" width="75" height=""/></a></p> dave gerhardt Drift marketing onbrand18 http://video.onbrand.me/reverene-to-relevance-emanuele <p>Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.</p><p><a href="http://video.onbrand.me/reverene-to-relevance-emanuele"><img src="http://video.onbrand.me/49543324/49574536/d3bad423e75d12e43b3e5658d9bed9fb/standard/download-3-thumbnail.jpg" width="75" height=""/></a></p> http://video.onbrand.me/photo/49574536 Mon, 06 May 2019 16:13:25 GMT Reverene to Relevance | Emanuele Madeddu, National Geographic | OnBrand '18 Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial. Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to... OnBrand 30:10 <p>Emanuele Madeddu brings 25 years of experience in brand strategy, marketing, and creative direction to his role as Executive Vice President of Global Brand Strategy. Through his work, he seeks to bring to life National Geographic's vision to inspire the explorer in all people. Manu’s deep insights into consumer trends and consumption patterns define the brand’s meaningful role in the world, to build both a functional and emotional audience connection. He is passionate about developing strategies and creating award-winning multimedia campaigns (from Cannes Lion to the One Show, from Promax to the Art Director's Club, and other major awards around the globe). Manu has ideated more than 200 television spots, digital and social campaigns for global brands, corporations, institutions, and non-profit organizations in media, telecommunication, entertainment, banking, sporting goods, services – but he’s still in awe when he hears a great radio commercial.</p><p><a href="http://video.onbrand.me/reverene-to-relevance-emanuele"><img src="http://video.onbrand.me/49543324/49574536/d3bad423e75d12e43b3e5658d9bed9fb/standard/download-3-thumbnail.jpg" width="75" height=""/></a></p> emanuele madeddu national geographic onbrand onbrand18 http://video.onbrand.me/lessons-from-the-film-industry-on <p><p>If there's one brand proving that B2B marketing doesn't have to be boring, it's Typeform. Focusing on brand and design, the tech brand has made data collection beautiful, conversational, and incredibly easy to do. Typeform’s Director of Marketing, Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers. Bring the popcorn.</p></p><p><a href="http://video.onbrand.me/lessons-from-the-film-industry-on"><img src="http://video.onbrand.me/49543314/49551446/fae01995597c15a5a90913323b9c1f31/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551446 Mon, 22 Oct 2018 02:00:00 GMT Lessons from the film industry on brand storytelling | Sançar Sahin, Typeform... If there's one brand proving that B2B marketing doesn't have to be boring, it's Typeform. Focusing on brand and design, the tech brand has made data collection beautiful, conversational, and incredibly easy to do. Typeform’s Director of Marketing, Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers. Bring the popcorn. If there's one brand proving that B2B marketing doesn't have to be boring, it's Typeform. Focusing on brand and design, the tech brand has made data collection beautiful, conversational, and incredibly easy to do. Typeform’s Director of Marketing,... OnBrand 31:36 <p><p>If there's one brand proving that B2B marketing doesn't have to be boring, it's Typeform. Focusing on brand and design, the tech brand has made data collection beautiful, conversational, and incredibly easy to do. Typeform’s Director of Marketing, Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers. Bring the popcorn.</p></p><p><a href="http://video.onbrand.me/lessons-from-the-film-industry-on"><img src="http://video.onbrand.me/49543314/49551446/fae01995597c15a5a90913323b9c1f31/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> onbrand18 sancar sahin typeform http://video.onbrand.me/how-to-be-a-challenger-brand-in-the <p><p>As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at leading women's media and entertainment company Refinery29 discusses why it's no longer enough to simply be a publisher, detailing how media companies &amp;consumer brands can become a key component of their audience's life. In short: to them, you need to be everywhere.</p></p><p><a href="http://video.onbrand.me/how-to-be-a-challenger-brand-in-the"><img src="http://video.onbrand.me/49543328/49551444/2af3082ed366ce37812f8bab42e31215/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551444 Mon, 22 Oct 2018 02:00:00 GMT How to be a challenger brand in the female-driven economy | Kristin Cardwell,... As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at leading women's media and entertainment company Refinery29 discusses why it's no longer enough to simply be a publisher, detailing how media companies consumer brands can become a key component of their audience's life. In short: to them, you need to be everywhere. As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at... OnBrand 28:34 <p><p>As media companies face industry headwinds, how will they pragmatically diversify business and revenue streams to keep in step with the changing habits of their consumers? Kristin Cardwell, VP of International Strategy and Business Development at leading women's media and entertainment company Refinery29 discusses why it's no longer enough to simply be a publisher, detailing how media companies &amp;consumer brands can become a key component of their audience's life. In short: to them, you need to be everywhere.</p></p><p><a href="http://video.onbrand.me/how-to-be-a-challenger-brand-in-the"><img src="http://video.onbrand.me/49543328/49551444/2af3082ed366ce37812f8bab42e31215/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> kristin cardwell onbrand18 refinery29 http://video.onbrand.me/reframing-the-conversation-around <p><div>Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai</div> <p>As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time.</p></p><p><a href="http://video.onbrand.me/reframing-the-conversation-around"><img src="http://video.onbrand.me/49543314/49551411/2b6480656e741326e355d99654997f1d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551411 Mon, 22 Oct 2018 02:00:00 GMT Reframing the conversation around content | WE ARE Pi & Boiler Room | OnBrand... Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time. Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers... OnBrand 26:03 <p><div>Reframing the conversation around content | Ravi Amaratunga Hitchcock and Stephen Mai</div> <p>As an industry we're ignoring what consumers want. Hear how the next generation of publisher and agency—Boiler Room and WE ARE Pi / Pi Studios—got music lovers all over the world to understand the Windrush generation's impact on UK culture, and how they plan to continue to change the content narrative, one film at a time.</p></p><p><a href="http://video.onbrand.me/reframing-the-conversation-around"><img src="http://video.onbrand.me/49543314/49551411/2b6480656e741326e355d99654997f1d/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> boilerroom onbrand18 we are Pi http://video.onbrand.me/dont-miss-all-the-fun-david-shing <p>David Shing, aka Shingy is Oath’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Oath’s European head of media and marketing before taking on his current mantle in New York City. While his job as prophet has never given him cause to carry a staff or wear a robe, he does give in to the occasional pair of sandals.</p><p><a href="http://video.onbrand.me/dont-miss-all-the-fun-david-shing"><img src="http://video.onbrand.me/49543312/49551410/147c2c297f0555fe226fd0154f9d4589/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551410 Mon, 22 Oct 2018 02:00:00 GMT Don't miss all the fun | David Shing, OATH | OnBrand '18 David Shing, aka Shingy is Oath’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Oath’s European head of media and marketing before taking on his current mantle in New York City. While his job as prophet has never given him cause to carry a staff or wear a robe, he does give in to the occasional pair of sandals. David Shing, aka Shingy is Oath’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of... OnBrand 29:43 <p>David Shing, aka Shingy is Oath’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Oath’s European head of media and marketing before taking on his current mantle in New York City. While his job as prophet has never given him cause to carry a staff or wear a robe, he does give in to the occasional pair of sandals.</p><p><a href="http://video.onbrand.me/dont-miss-all-the-fun-david-shing"><img src="http://video.onbrand.me/49543312/49551410/147c2c297f0555fe226fd0154f9d4589/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> oath onbrand18 shingy http://video.onbrand.me/the-language-of-pop-music-alain <p>Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits.<br></p><p><a href="http://video.onbrand.me/the-language-of-pop-music-alain"><img src="http://video.onbrand.me/49543326/49551408/5f6807b6c0f3af32bea4ed2e94cb3e2f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551408 Mon, 22 Oct 2018 02:00:00 GMT The language of pop music | Alain Sylvain, Sylvain Labs | OnBrand '18 Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits. Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even... OnBrand 29:23 <p>Even in it’s frivolousness, pop culture used to be the common language we leveraged to subconsciously discuss and deliberate the issues of the day. The shows and movies we watched, the music we listened to, the sartorial choices we made, and even the foods we ate all reflected the issues of the day. And brands exploited this monoculture to share their stories and influence our habits.<br></p><p><a href="http://video.onbrand.me/the-language-of-pop-music-alain"><img src="http://video.onbrand.me/49543326/49551408/5f6807b6c0f3af32bea4ed2e94cb3e2f/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> onbrand18 sylvain labs http://video.onbrand.me/why-we-need-new-realities-kirk <p><p>For Wieden+Kennedy Amsterdam, New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. Learn about the signals that have led W+K to this space, the drive behind their Department of New Realities, and some things they've learned along the way.</p></p><p><a href="http://video.onbrand.me/why-we-need-new-realities-kirk"><img src="http://video.onbrand.me/49543328/49551406/50135d1236ef56a5ee4cfe2eb1bc49ca/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551406 Mon, 22 Oct 2018 02:00:00 GMT Why we need new realities | Kirk Johnsen, Wieden+Kennedy | OnBrand '18 For Wieden+Kennedy Amsterdam, New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. Learn about the signals that have led W+K to this space, the drive behind their Department of New Realities, and some things they've learned along the way. For Wieden+Kennedy Amsterdam, New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. Learn about the signals that have led W+K to this space, the drive behind their... OnBrand 31:01 <p><p>For Wieden+Kennedy Amsterdam, New Realities isn't just XR, it's a fresh world of creative opportunities that can breath new life into brands and experiences. Learn about the signals that have led W+K to this space, the drive behind their Department of New Realities, and some things they've learned along the way.</p></p><p><a href="http://video.onbrand.me/why-we-need-new-realities-kirk"><img src="http://video.onbrand.me/49543328/49551406/50135d1236ef56a5ee4cfe2eb1bc49ca/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> onbrand18 wieden+kennedy