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            <description>&lt;p&gt;At TOMS, it all started with a purpose and that purpose remains at the heart of everything they do. What began as a simple idea to give a pair of shoes to a person in need for every pair sold, One for One, has turned into something much bigger, a movement, mission and purpose to improve lives through business. Lisa Hogg, EMEA Marketing Director at TOMS will share the brand's story and inspire you to start something that matters tomorrow.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onbrand.me/when-niche-becomes-the-norm-lisa"&gt;&lt;img src="http://video.onbrand.me/49543322/49551617/1ca61f712e1b88a2d5b6b9686ff1263c/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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