Ashley Vinson - Good brands, bad briefs | OnBrand '19

When campaigns don’t work, many brands struggle to figure out what went wrong. Was it the media buy? Was the creative off? Do people just hate my brand?! 

For Ashley Vinson, who in her role at Facebook is at ground zero working on campaigns, she sees the most common trait of a failed campaign is a bad briefing to the agencies. In many cases, improving campaign results comes from simply improving the way agencies are briefed. In this presentation, Ashley will talk about the main areas of a brief that may be holding a brand back from getting great campaign results.