Talks
Alain Sylvain - The Exploitation Of Purpose | OnBrand '19
483 views
Companies are “woke-washing.” Has ‘doing good’ become appropriated for the wrong intent?
The concept of "purpose" has become something of a cliché—a fashion accessory in the world of business. Corporate leaders preach about it, employees desperately crave it and consumers are buying into it more and more. But is it even possible for a company to have a conscience? To have a moral compass or reason for being that is bigger than profit? Has purpose started to be appropriated for the wrong intent?
And what about us? In our day to day work, are we thinking about “purpose” in the right way?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will answer these questions using contemporary examples, history, pop culture and more. He’ll draw from his journey as a founder, his company’s recent experience in joining the ranks of leading Certified B Corporations, and his work with clients including BlackRock, Waze and the WNBA. Finally, Alain will argue that while the need for business with purpose is at an all-time high, many companies today are still exploiting it to drive their own agendas.
Peter Kyle July 25, 2024 01:37 PM Delete
fffffffffffffffffffffff
ivy michael July 05, 2024 03:13 PM Delete
Alain Sylvain's insights on the exploitation of purpose vintage handbag resonate deeply with me. At OnBrand '19, he eloquently discussed how brands must genuinely embody their stated missions. This approach not only builds trust with consumers but also fosters long-term loyalty, highlighting the importance of authenticity in brand strategy.
Uniswift .uae June 20, 2024 12:28 PM Delete
Uniswift.ae celebrates the spirit of the dubai football team Dive into our exclusive collection of team merchandise and show your support with pride. Explore Uniswift.ae today for all your Dubai football team gear needs.
Nawabs Hotels and Resorts June 20, 2024 08:34 AM Delete
Elevate your vacation experience with a stay at our lavish luxury resorts. From breathtaking views to indulgent amenities, each moment is crafted to offer you the ultimate in comfort and enjoyment.
Paul June 10, 2024 04:47 AM Delete
I have learned many things through his sharing, but I think that setting goals is indispensable in the business process. Connections NYT
Sonya Hawkins June 06, 2024 06:52 AM Delete
He gave a great speech. I like the way he presents the problem. Very concise but clear and coherent. geometry dash
balancedbites May 20, 2024 11:56 AM Delete
Locate the best diet plan for weight loss delivery in Dubai, United Arab Emirates, with Balanced Bites. Savor wholesome meals designed to help you achieve your weight loss objectives. It's not ever simple or more tasty to adopt a better lifestyle with our fast meal delivery service.
uniswift1 May 20, 2024 11:23 AM Delete
At Uniswift, we understand the importance of a reliable bagpack for your sporting endeavors. Our range of bagpacks combines durability, functionality, and style, ensuring you can carry your gear comfortably wherever you go. Explore Uniswift's collection today and gear up for success on and off the field!
Osh University May 11, 2024 01:35 PM Delete
Osh University is a leading institution in the realm of university health sciences , committed to advancing knowledge and preparing students for impactful careers in healthcare.
ahsan khan January 30, 2024 07:08 AM Delete
i am seeing new dress for girls
Valerie Van de Kaa September 16, 2020 06:06 PM Delete
Purpose driven #COCONUTSFOUNDATION I love the point when he said. starting from your own entrepreneurial heart to implement change. In the case of #VIVICOSMETICSINTERNATIONAL it was all about the SKIN care for the DARKER SKINE..