Talks

180 Kingsday - Today’s relentless pursuit of the unmemorable | OnBrand '19

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October 22, 2019 OnBrand19
As the industry continues to accelerate towards performance marketing, are brands eschewing their cultural significance in the relentless pursuit of the unmemorable? Are we as an industry, focusing too much time and budget on momentary snapshots, rather than creating lasting memories?

Tiina Salzberg, Executive Strategy Director, and Kalle Hellzen, Executive Creative Director, at 180 Kingsday, explore the physiology and psychology of memory and the critical role cultural imprinting plays in long term brand building. Together, they will examine how modern marketing is changing the way we approach brand building and the inherent risk such an approach carries in the pursuit of longer-term brand growth.
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